Google Lens vs infrimage

Google Lens is a visual search tool that works from a camera, image or screenshot. It can identify plants and animals, and provide information about artwork, murals and landmarks. For shopping, Lens can find a pictured item's maker, price and sellers, with refinements for patterns, colors and sizes. It can translate text in over 100 languages and copy text to a phone or computer. In the Google app, users can ask questions about what they see and find homework explainers, videos and web results across subjects including math, history, chemistry, biology and physics. Lens in desktop Chrome lets users select web content, search it and ask questions without leaving the tab. That page-search feature requires Google as the default search engine; Google says it sends a screenshot and page data when used. Lens is available on Android, iOS, macOS, web and Windows, and is listed as free.

infrimage is web-based reverse image-search software for finding where images appear online. Results can include complete and partial matches, links to matching pages, and higher-level domains. The maker describes uses such as image monitoring, patent and design protection, grey-market detection, and locating possible copyright or trademark infringements. Users can organize, edit, tag, filter, and export searches, then inspect their sources and statistics. Reports can summarize results, including top websites and top-level domains on selected dates. Up to four additional image variants or product angles can be added separately to broaden a search, while an allow list of authorized domains and marketplaces can narrow results. For individual matches, users may request test purchases, takedowns, or background research; these services may cost extra. The Free plan lasts 10 days and allows three searches, up to five images per search, one project, and three email notifications. Personal costs €50 a month, Pro €200 a month, and Business €400 a month. The paid plans are billed monthly. The service is based in Cologne, Germany, and offers contact support.