Google Lens vs Pictr.ai

Google Lens is a visual search tool that works from a camera, image or screenshot. It can identify plants and animals, and provide information about artwork, murals and landmarks. For shopping, Lens can find a pictured item's maker, price and sellers, with refinements for patterns, colors and sizes. It can translate text in over 100 languages and copy text to a phone or computer. In the Google app, users can ask questions about what they see and find homework explainers, videos and web results across subjects including math, history, chemistry, biology and physics. Lens in desktop Chrome lets users select web content, search it and ask questions without leaving the tab. That page-search feature requires Google as the default search engine; Google says it sends a screenshot and page data when used. Lens is available on Android, iOS, macOS, web and Windows, and is listed as free.

Pictr.ai is a visual search platform for shoppers and retailers, available on the web and through an API. Shoppers upload a selfie, screenshot, photo, or other image to find visually similar products. Search considers mood, palette, silhouette, and aesthetic as well as image pixels; when an exact match is unavailable, results can reflect a related style, palette, or vibe. The shopper tools include Shop by Photo, a five-question Style Quiz, daily-updated Trending Now, and shareable Mood Boards. This experience is free and does not require an account. Retailers upload product images, names, prices, and URLs, then add the widget to Shopify, WooCommerce, or custom HTML storefronts with a script tag. The widget adapts to store colors and fonts, and analytics show searched styles and which discoveries lead to purchases. Retail plans range from Free at free to Scale at $79 a month. Paid plans include a 14-day trial without a credit card; Free, Starter, and Growth automatically upgrade when their stated limits are reached.