Google Lens vs Snapseek

Google Lens is a visual search tool that works from a camera, image or screenshot. It can identify plants and animals, and provide information about artwork, murals and landmarks. For shopping, Lens can find a pictured item's maker, price and sellers, with refinements for patterns, colors and sizes. It can translate text in over 100 languages and copy text to a phone or computer. In the Google app, users can ask questions about what they see and find homework explainers, videos and web results across subjects including math, history, chemistry, biology and physics. Lens in desktop Chrome lets users select web content, search it and ask questions without leaving the tab. That page-search feature requires Google as the default search engine; Google says it sends a screenshot and page data when used. Lens is available on Android, iOS, macOS, web and Windows, and is listed as free.

Snapseek is a Shopify app for visual product search. Shoppers upload an image to find similar items in a store catalogue, while Shop the Look can detect several items in one image and recommend complete outfits. Snapseek automatically tags products by category, colour, style, and attributes. Merchants choose which products are indexed, sync catalogue updates from Shopify, adjust the search widget’s placement, and review search activity in an embedded administration app. The app works with Shopify Admin. Self-serve plans support up to 100,000 indexed products on the highest published tier. Starter costs $7.90 a month billed every 30 days for up to 3,000 products. Growth costs 29.90 USD for up to 10,000, Pro costs 79.90 USD for up to 30,000, and Elite costs 249.90 USD for up to 100,000. Features such as search history, conversion visibility, analytics, attribution, CSV export, and API access vary by plan. A 7-day trial is available, but there is no free plan. Snapseek says it follows Shopify’s Protected Customer Data standard and does not sell data or use it for third-party advertising.