Google Lens vs ViSenze

Google Lens is a visual search tool that works from a camera, image or screenshot. It can identify plants and animals, and provide information about artwork, murals and landmarks. For shopping, Lens can find a pictured item's maker, price and sellers, with refinements for patterns, colors and sizes. It can translate text in over 100 languages and copy text to a phone or computer. In the Google app, users can ask questions about what they see and find homework explainers, videos and web results across subjects including math, history, chemistry, biology and physics. Lens in desktop Chrome lets users select web content, search it and ask questions without leaving the tab. That page-search feature requires Google as the default search engine; Google says it sends a screenshot and page data when used. Lens is available on Android, iOS, macOS, web and Windows, and is listed as free.

ViSenze is a cloud AI product discovery platform for online shopping, combining search and personalized recommendations. Multi-Search lets shoppers query with natural language, keywords, images, or combinations in one search. Recommendations include visually similar products, pairings, and Shop the Look suggestions; social search also supports shoppable posts. Experience Studio offers site-wide text, image, and lens search, a conversational shopping assistant, and searches launched from catalog images. GenAI Smart Tagging applies relevant product tags at scale to enrich catalog data and improve searchability. ViSenze Analytics helps businesses anticipate demand, attribute results, identify funnel gaps, and track trends. Listed integrations include Shopify, Salesforce Commerce Cloud, WooCommerce, Magento or Adobe Commerce, and BigCommerce. Multi-Search can be integrated through widgets, APIs, and SDKs. The platform is listed for Android, iOS, web, and API. Pricing is on request; a 30-day trial is listed at free.