Google Rich Results Test vs Rolling Schema

Google Rich Results Test is a free web tool for checking structured data and identifying rich result types a page may enable in Google Search. You can enter a full URL or paste code, then rerun the test. It accepts JSON-LD, RDFa, and Microdata, and can render JavaScript. Testing uses either a smartphone or desktop user agent, with smartphone selected by default. Results report structured-data errors and suggestions, identify detected result types, and show relevant rendered source code in an explorer. Some types receive previews for possible Search or Google Assistant appearances, including desktop and mobile layouts where available. Results can be shared through browser links without permissions; test state and code are saved, while shared links and bookmarked history remain available for approximately 90 days. Anonymous testing needs no Search Console permission, but pages and resources must be reachable publicly. A tunnel can expose local or firewalled pages. Preview output is not guaranteed to match the eventual Search result.

Rolling Schema re-crawls websites, detects content changes, and regenerates validated schema.org structured data. It delivers JSON-LD server-side through a Cloudflare Worker or WordPress plugin so crawlers receive it in the page HTML. Shopify, Wix, Squarespace, and custom sites can use the API to render JSON-LD in their own templates or pipelines. Crawl intervals range from 30 minutes to no longer than one day. The service generates more than 20 schema types, including LocalBusiness, Product, Article, Event, FAQPage, HowTo, Recipe, Organization, Person, JobPosting, and Breadcrumb. Free covers five pages on one domain, 500 credits per month, and no API access. Standard costs €79 a month and includes one domain and 2,500 monthly credits, without API access. Power costs €249 a month, includes API access, 10 domains, and 20,000 monthly credits. Ultimate costs €749 a month and includes unlimited domains, dedicated GPU capacity, white-label reporting, and a custom deployment and SLA. The product targets local and service businesses, publishers, small e-commerce sites, and agencies managing client domains.