Google Rich Results Test vs Schema Markup Generator

Google Rich Results Test is a free web tool for checking structured data and identifying rich result types a page may enable in Google Search. You can enter a full URL or paste code, then rerun the test. It accepts JSON-LD, RDFa, and Microdata, and can render JavaScript. Testing uses either a smartphone or desktop user agent, with smartphone selected by default. Results report structured-data errors and suggestions, identify detected result types, and show relevant rendered source code in an explorer. Some types receive previews for possible Search or Google Assistant appearances, including desktop and mobile layouts where available. Results can be shared through browser links without permissions; test state and code are saved, while shared links and bookmarked history remain available for approximately 90 days. Anonymous testing needs no Search Console permission, but pages and resources must be reachable publicly. A tunnel can expose local or firewalled pages. Preview output is not guaranteed to match the eventual Search result.

Schema Markup Generator creates JSON-LD schema markup from page or business details entered in a browser. Its homepage lists 23 schema types, including Organization, Product, FAQ Page, Article, Recipe, Event, Job Posting, and Legal Service. Graph mode can combine multiple schema types on one page and connect them through @id. The generated code can be copied into the page it describes; product guidance covers adding it to WordPress with WPCode or plugins such as Yoast and Rank Math, or pasting it into static-site HTML. The tool runs in the browser and requires no signup. Its homepage links to the Schema.org Validator for syntax checks and Google's Rich Results Test for eligibility, and validation and rich-result preview are listed features. The maker presents it for common website content and industry-specific uses such as law firms, e-commerce, hiring, restaurants, and healthcare. Josh Blackburn built the tool and advises marking up only content genuinely visible on the page and using genuine reviews for ratings. One stated constraint is that Service markup is not a standalone rich-result type. The Free plan is listed at free.