Google Rich Results Test vs Schema
Google Rich Results Test
search.google.comSchema
schema.pressSide by side
| Figure | Google Rich Results Test | Schema |
|---|---|---|
| Price from | Free | $6.60/mo |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | — |
| Self-hosted | — | Yes |
| Plans published | 1 | 4 |
| Spec score · Schema Markup Tools | 7.8 (#6) | 7.5 (#10) |
| Spec score · SEO tools | 7.0 (#228) | 6.9 (#236) |
| Purpose | Tests structured data on a page to show whether it can enable special features in Google Search. | Schema automates schema.org structured data markup for WordPress sites in JSON-LD format. |
| Support | Google’s help page directs users needing more help to the Search Help Community. | Paid plans include email support for the subscription period; support excludes plugin customization and custom coding. |
Plans
Schema
- Personal Pass$79.20 a year
- Business Pass$159.20 a year
- Extended Pass$239.20 a year
- All Access Pass$399.20 a year
In their own words
Google Rich Results Test
Google Rich Results Test is a free web tool for checking structured data and identifying rich result types a page may enable in Google Search. You can enter a full URL or paste code, then rerun the test. It accepts JSON-LD, RDFa, and Microdata, and can render JavaScript. Testing uses either a smartphone or desktop user agent, with smartphone selected by default. Results report structured-data errors and suggestions, identify detected result types, and show relevant rendered source code in an explorer. Some types receive previews for possible Search or Google Assistant appearances, including desktop and mobile layouts where available. Results can be shared through browser links without permissions; test state and code are saved, while shared links and bookmarked history remain available for approximately 90 days. Anonymous testing needs no Search Console permission, but pages and resources must be reachable publicly. A tunnel can expose local or firewalled pages. Preview output is not guaranteed to match the eventual Search result.