Google Rich Results Test vs SEO Schema Markup
Google Rich Results Test
search.google.comSEO Schema Markup
seoschemamarkup.comSide by side
| Figure | Google Rich Results Test | SEO Schema Markup |
|---|---|---|
| Price from | Free | Free |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| Plans published | 1 | 1 |
| Spec score · Schema Markup Tools | 7.8 (#6) | 7.2 (#19) |
| Purpose | Tests structured data on a page to show whether it can enable special features in Google Search. | The site provides free tools to generate schema.org JSON-LD structured data and validate markup against Google requirements. |
| Support | Google’s help page directs users needing more help to the Search Help Community. | The site links to a YouTube channel and publishes schema markup guides and blog posts. |
Plans
In their own words
Google Rich Results Test
Google Rich Results Test is a free web tool for checking structured data and identifying rich result types a page may enable in Google Search. You can enter a full URL or paste code, then rerun the test. It accepts JSON-LD, RDFa, and Microdata, and can render JavaScript. Testing uses either a smartphone or desktop user agent, with smartphone selected by default. Results report structured-data errors and suggestions, identify detected result types, and show relevant rendered source code in an explorer. Some types receive previews for possible Search or Google Assistant appearances, including desktop and mobile layouts where available. Results can be shared through browser links without permissions; test state and code are saved, while shared links and bookmarked history remain available for approximately 90 days. Anonymous testing needs no Search Console permission, but pages and resources must be reachable publicly. A tunnel can expose local or firewalled pages. Preview output is not guaranteed to match the eventual Search result.
SEO Schema Markup
SEO Schema Markup is a free browser toolkit for generating schema.org JSON-LD and validating markup against Google requirements. Generators cover FAQ, Product, Shopify Product, Article and Author, Local Business, Organization, Breadcrumb, Event, and Review and Rating schema. Each generator provides live validation, one-click copying, and a script snippet ready to paste. The validator accepts JSON-LD or HTML and identifies missing required and recommended properties, linking issues to the matching generator. The Shopify Product generator creates dynamic Liquid markup that fills product title, price, variants, and ratings. The site describes adding generated code to HTML, WordPress, Shopify, or a Google Tag Manager Custom HTML tag. It recommends Google's Rich Results Test for final eligibility checks. The tools run in the browser, and the site says markup is never uploaded. The project is open source under the MIT license and requires no signup. WebSensePro built the project, with Bilal Naseer identified as maker. The site also publishes schema guides and blog posts and links to a YouTube channel.