Google Web Designer vs TweenUI
Google Web Designer
webdesigner.withgoogle.comTweenUI
tweenui.comSide by side
| Figure | Google Web Designer | TweenUI |
|---|---|---|
| Price from | Free | $29/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | — | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| Linux | Yes | — |
| API | Yes | — |
| Plans published | 2 | 4 |
| Spec score · Banner Design Software | 8.5 (#4) | 7.6 (#14) |
| Spec score · Banner Maker | 8.4 (#6) | 7.6 (#17) |
| Spec score · Display Ad Design Software | 8.3 (#7) | 7.5 (#12) |
| Animation | Animations can be built in Quick mode scene by scene or Advanced mode with per-element timeline layers. | The editor lets users combine animations without limiting them to entry and exit effects. |
| Headquarters | Mountain View, California, United States | Stockholm, Sweden |
| Intended users | Google states that Web Designer is intended for professional business use only. | TweenUI is free for personal non-business use, while commercial use requires a paid plan and educational users are asked to contact the company. |
| Purpose | Google Web Designer lets businesses create HTML5 ads, images, videos, and other web content using visual and code interfaces. | TweenUI is an HTML5 animated banner ad builder for creating advertising campaigns. |
Plans
TweenUI
- Personal (non-business) useFree
- Professional$29 a month
- Professional + cloud$49 a month
- Business$199 a month
In their own words
Google Web Designer
Google Web Designer is desktop software for creating HTML5 ads, images, videos, and other web content through visual and code interfaces. Its timeline, drawing tools, text, and 3D objects support animation. Code view edits CSS, JavaScript, and XML with syntax highlighting and autocomplete. Components add functions such as galleries, maps, and visual effects, while events can respond to user actions or run at set times. For video ads, the software can edit video and audio clips. Layouts can adapt to different screen sizes, and dynamic bindings can personalize ads using data feeds. Integrations include Studio, Display & Video 360, Campaign Manager 360, Ads Creative Studio, and Google Drive. Some publishing, upload, preview, and asset-library functions require Google Account sign-in. The software is free to download and use for business, and Google describes it as intended for professional business use only. An internet connection is required. Listed requirements include Windows 10 or later, macOS Big Sur 11.0 or later, or specified 64-bit Linux distributions; minimum memory is 2 GB, with 4 GB recommended.
TweenUI
TweenUI is a web-based builder for animated HTML5 banner ads and advertising campaigns. Its drag-and-drop editor lets users create banners without writing code and combine animations beyond entry and exit effects. Banners can scale for mobile, tablet, and desktop displays while keeping their aspect ratio, and template-based feed banners can update text and images dynamically. Finished creatives can be downloaded as HTML5, AMPHTML, MP4 video, or animated GIF. Users can upload TrueType or OpenType fonts; only the characters used are included in the final banner. TweenUI says its banners support Google Ads, Facebook Ads, Sizmek, DoubleClick for Publishers, Campaign Manager, and Bid Manager. Cloud Publish hosts banners and supports real-time updates through republishing; Professional users instead download and host their own banners. The Personal plan is free for personal, non-business use. Professional costs $29 a month, Professional + cloud $49 a month, and Business $199 a month. Plans include email support, with priority support on Business.