GoThru vs Marzipano

GoThru provides tools for creating custom virtual tours, publishing 360 images to Google, and viewing tours in VR. Its tour creator supports themes, plugins, multilingual content, a side menu, and usage statistics. The Street View Moderator accepts direct panorama uploads and imports from Google Drive or Dropbox; users can connect images, preview tours, and publish to Street View. It includes a tool to blur faces, license plates, and other private details. Photo Studio is a freemium desktop app for viewing, organizing, editing, and publishing 360-degree images on macOS and Windows, with no trial or subscription required for its free offering. It supports AI image tools and can publish to GoThru, Panorra, or Google Street View. A free Chrome extension retrieves Google Business identifiers and Street View panorama details. GoThru is available on Android, iOS, macOS, Windows, web, and as an extension. Pay As You Go costs nothing; Street View/Blue Line tours cost 14 USD per tour, while tours with four images or fewer publish free. Basic costs $15 a month. Custom tour links stop working if a subscription ends unless users pay per tour or download and host the tour themselves.

Marzipano is a free 360° media viewer for the modern web, with a browser tool that converts panoramas into exported web applications. The tool accepts sphere, or equirectangular, panoramas and cubeface panoramas in JPEG or TIFF format; equirectangular images require a 2:1 aspect ratio. Files are processed in the browser and are not uploaded to a server. Panorama names, initial views, and other settings can be edited before export, and the resulting JavaScript, HTML, and CSS can be customized. Tours can be deployed to any web hosting platform. The viewer uses WebGL on modern desktop and mobile browsers and devices, is optimized for 360° images of any size, and is 55KB when gzipped. Its JavaScript API and HTML/CSS interfaces support custom controls. A simple tour demo includes hotspots and autorotate. Developers can include a standalone JavaScript file or install a Node.js package with npm. The project is not an official Google product.