GoThru vs Matterport

GoThru provides tools for creating custom virtual tours, publishing 360 images to Google, and viewing tours in VR. Its tour creator supports themes, plugins, multilingual content, a side menu, and usage statistics. The Street View Moderator accepts direct panorama uploads and imports from Google Drive or Dropbox; users can connect images, preview tours, and publish to Street View. It includes a tool to blur faces, license plates, and other private details. Photo Studio is a freemium desktop app for viewing, organizing, editing, and publishing 360-degree images on macOS and Windows, with no trial or subscription required for its free offering. It supports AI image tools and can publish to GoThru, Panorra, or Google Street View. A free Chrome extension retrieves Google Business identifiers and Street View panorama details. GoThru is available on Android, iOS, macOS, Windows, web, and as an extension. Pay As You Go costs nothing; Street View/Blue Line tours cost 14 USD per tour, while tours with four images or fewer publish free. Basic costs $15 a month. Custom tour links stop working if a subscription ends unless users pay per tour or download and host the tour themselves.

Matterport is a spatial data platform that creates digital twins of spaces for designing, building, operating, promoting, and understanding them. Capture options include phones, compatible 360 cameras, Leica BLK360, Matterport Pro cameras, and Capture Services technicians. The platform offers remote sharing, guided tours, tags, views, trim and blur tools, and measurement mode. Cortex AI automates face blurring, image selection, measurements, and object identification. Users can export MatterPak, e57, CAD, BIM, Sketch, and TruePlan files, and connect workflows with Autodesk Forma, Revit, AutoCAD, Autodesk Construction Cloud, and other integrations. The mobile app supports capture, customization, viewing, editing, publishing, and restoration on iOS and Android. Matterport encrypts data in transit and at rest, and undergoes annual independent SOC 2 Type II audits. Free costs nothing and includes one active space, two users, and limited camera support. Starter is $12 a month billed annually; Professional is $58 a month billed annually.