GPT Store vs The Agent Exchange

GPT Store lets signed-in ChatGPT users browse and use GPTs, versions of ChatGPT configured for specific purposes. The Store features partner and community GPTs in categories including writing, research, programming, education, and lifestyle; users can also open GPTs through direct links or workspace settings. A GPT can include instructions, conversation starters, uploaded reference files, and capabilities such as web search or image generation. It can connect to outside services through apps or external API actions, but cannot use both in the same GPT. GPTs are designed to work in ChatGPT and cannot be embedded in an external website or application. Each conversation starts without saved memory, custom instructions, or earlier conversations. Builders cannot view individual conversations. If a GPT uses an app or external API, relevant input may go to that service, whose data handling OpenAI does not audit or control. Personal Free, Go, Plus, and Pro accounts cannot publish new GPTs; workspace publishing depends on settings and permissions. Free access is listed, with limits on messages, uploads, image creation, and voice chats. OpenAI says retirement is planned for affected Enterprise workspaces on December 11, 2026.

The Agent Exchange builds AI visibility tools for businesses and infrastructure that AI agents can call. Its AI Visibility Checker offers a free instant check of whether AI recommends a brand and which competitors it names; a paid report provides a fuller brand audit. For a defined market, competitor or pricing decision, its market audit gathers traceable evidence, separates observed facts from inferences and includes human review before delivery. It is aimed at SaaS founders and agency owners.

The API Store offers pay-per-call data APIs for on-chain reads, web search and AI visibility data, described as discoverable through MCP and A2A. The store lists 85 agents across types including AI-visibility, web-search, DeFi, trading, prediction-market, macro-data and enterprise-integration agents. One Answer Credit costs $1, paid once and can be used on the site without an account or recurring charge. Other listed offers are an AI Visibility Report at $49, paid once and an AI-assisted data and market audit at $300, paid once. The homepage also lists a free 25-point Google Business Profile audit and research on takedown compliance and designated agents.