GravityWrite vs Optimate
GravityWrite
gravitywrite.com
Optimate
optimatesocial.comSide by side
| Figure | GravityWrite | Optimate |
|---|---|---|
| Price from | $11.58/mo | £29/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | — | Yes |
| Plans published | 12 | 6 |
| Spec score · AI Social Media Caption Generators | 9.0 (#3) | 8.9 (#7) |
| API and SDKs | The public support and product pages opened for this research do not present a GravityWrite developer API, SDK package or API reference. | The site advertises a public API for Zapier, Make and custom code, but no separate REST reference, SDK repository or developer documentation was found. |
| Brand voice controls | Yes | Optimate uses brand voice, audience, content pillars and prohibited words to tailor AI generated captions and hooks. |
| Google Play availability | Google Play lists GravityWrite – AI Summariser by Gravitywrite WL with 1K+ downloads; the listing says it summarizes YouTube, audio and documents. | Google Play lists an Optimate Social Android app with 1+ downloads and an Everyone content rating. |
| Mobile app | GravityWrite's help center lists tools available in its Android mobile app. | Optimate describes an Android app for creating and checking posts and receiving scheduled post notifications. |
| Product | GravityWrite combines AI tools for writing blogs, creating images and videos, building websites, and scheduling social media content. | Optimate is an AI powered social media management platform for creating, scheduling, publishing, analysing and optimising social content. |
| Support | The pricing page lists support from 10am to 10pm IST and points users to guides and a community. | Users can contact support by email or contact form, and the company says it will reply as soon as it can. |
| What it does | GravityWrite is a cloud SaaS workspace covering research, ideation, writing, editing, SEO and publishing through one interface. | Optimate is an AI social-media platform for creating, scheduling, publishing, analysing and optimising content for businesses, creators and agencies. |
Plans
GravityWrite
- FreeFree
- Plus$49 a month
- Pro$79 a month
- Plus$144 a year
- Pro$589 a year
- Free PlanFree
- Plus$12 a month
- Plus Plan$12 a month
- Pro$49 a month
- Pro Plan$49 a month
Optimate
- FreeFree
- FreeFree
- Pro£29 a month
- Studio£59 a month
- Agency£135 a month
- EnterprisePriced on request
In their own words
GravityWrite
GravityWrite combines AI tools for writing blogs, creating images and videos, building websites, and scheduling social content. Its blog writer can produce structured articles and outlines using real-time information, URLs, competitor sites, AI, or manual input. Image tools generate visuals and allow refinements; video tools turn text or images into video and can create story illustrations. The scheduler creates and schedules social posts, while a YouTube connection can schedule and publish videos to a selected channel. GravityWrite can import or publish blog posts through WordPress, and its website builder is delivered as a WordPress plugin. The service runs on the web and Android, supports multiple languages and brand voice controls, and lists three native integrations. Credits are shared across features, with deductions depending on the tool, AI mode, and output quality. The free plan lists 50 credits per month, one social account, and five posts per month. Plus costs $49 a month, billed monthly, and Pro costs $79 a month, billed monthly; both include writing, image and video generation, scheduling, a website builder, and a text humanizer, with different credit allowances.
Optimate
Optimate is a social media management platform for creating, scheduling, publishing, analysing, and improving content. Its AI tools use a brand’s voice, audience, content pillars, and prohibited words to shape captions and hooks. A shared calendar supports content plans and scheduling across connected accounts, while analytics brings together followers, reach, engagement, and post performance with recommendations based on account results. It connects to Facebook, Instagram, LinkedIn, TikTok, YouTube, X, Pinterest, Threads, Bluesky, and Google Business. Clients can review work through a link without making an account; approval or change requests are logged. A Claude connector can read account data and draft or schedule content, but publishing requires confirmation. Optimate is available on Android, iOS, and web. The free plan allows three connected accounts, five scheduled posts at a time, and five AI text generations. Paid plans start at £29 a month, and a 14-day trial is offered. Instagram requires a professional account linked to a Facebook Page; TikTok and YouTube posts need video, and Instagram posts need an image.