Great Question vs Toluna Creative Pre-Test Instant
Great Question
greatquestion.comToluna Creative Pre-Test Instant
tolunacorporate.comSide by side
| Figure | Great Question | Toluna Creative Pre-Test Instant |
|---|---|---|
| Price from | $107.50/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 3 | 0 |
| Spec score · Survey Panel Software | 8.1 (#3) | 6.8 (#10) |
| Founded | 2021 | 2000 |
| Headquarters | Oakland, California, United States | London, United Kingdom |
| Intended users | The company describes the product as built for researchers, product designers, product managers, and research operations teams. | Toluna describes the solution for creative, marketing, insights, and research teams testing and optimizing advertising campaigns. |
| Security | The company says it completed a SOC 2 Type II examination, is built to be GDPR compliant, encrypts data in transit with TLS and at rest with AES-256, and hosts infrastructure on AWS in the US East region. | Toluna states that Toluna Start is ISO 27001 certified. |
| Support | Self-serve includes help center and email support listed as 24/6; Enterprise includes a Customer Success Manager and SLAs. | Toluna invites prospective customers to contact its team for a demo and directs users to log into Toluna Start to get started. |
| What it does | Great Question combines participant recruitment, research management, mixed-method studies, and an AI-powered research repository in one platform. | Creative Pre-Test Instant is an AI-powered ad pre-testing solution in Toluna Start that uses Synthetic Personas to evaluate creative before ads go live. |
Plans
Great Question
- Self-serve$129 a month
- Self-serve (annual)$1,290 a year
- EnterprisePriced on request
In their own words
Great Question
Great Question has no write-up on Specifiction yet; its figures are above.
Toluna Creative Pre-Test Instant
Toluna Creative Pre-Test Instant is an AI advertising pre-test inside Toluna Start. It uses synthetic personas to assess attention, branding, persuasion, likeability, emotional resonance, and intent before launch. Supported inputs include online video, TV, social video, TikTok/Reels, and high-quality animatics that closely represent final creative. Storyboards and early-stage or rough animatics are not supported. A project covers one market, up to 10 ads, and 200 completes, with audience targeting by age and gender and customizable quotas. Reports combine nine validated KPIs, including Breakthrough and Response scores, explain-why diagnostics, recommendations, and country- and format-specific benchmarks. Toluna says results can arrive in less than an hour, depending on ad count, and reports more than 4,000 validations against human responses. The product is intended for creative, marketing, insights, and research teams. Pricing is on request; Toluna invites prospects to request a demo or use Toluna Start.