Growi vs HypeAuditor
Growi
growi.io
HypeAuditor
hypeauditor.comSide by side
| Figure | Growi | HypeAuditor |
|---|---|---|
| Price from | $269/mo | Free |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 4 | 1 |
| Spec score · Influencer Marketing Platforms | 8.7 (#10) | 8.8 (#9) |
| Audience | Growi says it is built for brands running creator and affiliate programs, and its plans also include options for agencies. | The company describes its platform as serving brands and agencies seeking data-driven influencer marketing. |
| Campaign management | Yes | Campaign tools include outreach, a built-in CRM, contracting, payment tracking, performance forecasting, and reporting. |
| Creator discovery | Yes | Its discovery tools search Instagram, YouTube, TikTok, X, and Twitch creators using AI, keyword, lookalike, and flexible-filter searches. |
| Creator payments | Yes | Yes |
| Integrations | The site lists Shopify, TikTok Shop, Amazon, Meta Ads, Slack, Stripe, Zapier, and Discord among its integrations, with APIs for other tools. | The Zapier integration can connect HypeAuditor with other apps for workflow automation, including examples with Slack, Google Sheets, Power BI, Looker Studio, Mailchimp, HubSpot, Excel, and Gmail. |
| Performance analytics | Yes | Yes |
| Product | Growi describes itself as a creator marketing platform that brings together creator discovery, campaigns, cross-channel attribution, and global payouts. | HypeAuditor describes itself as an all-in-one influencer marketing platform for brands and agencies. |
| Support | The brand plans list live chat on Starter, a dedicated Slack channel and monthly strategy calls on Growth, and a dedicated customer success manager with onboarding on Scale. | The company lists support at [email protected] and offers a guided product walkthrough with a sales manager. |
Plans
Growi
- Starter$269 a month
- Growth$809 a month
- Scale$1,799 a month
- EnterprisePriced on request
In their own words
HypeAuditor
HypeAuditor is an influencer marketing platform for brands and agencies, combining creator discovery, campaign management, performance analytics and creator payments. Its discovery tool searches a database of more than 227.4 million creator accounts with filters. Creator reports cover audience demographics, authenticity, reach, audience quality and performance across Instagram, TikTok, Twitch, X and YouTube. My Network provides a creator CRM with contact details, campaign history, notes, conversations, custom fields and lists. Market analysis covers competitors, benchmarking, global research, trends and rankings; fraud detection and authenticity checks are also listed. The product is available on the web, through an API and as a Chrome extension. The API includes creator lookup, reports, discovery, Instagram market analysis and campaign management endpoints. The extension displays influencer metrics and supports saving creators, but works only with Instagram and YouTube; discovery and campaign management are unavailable in it. Free media plans and campaign management are offered, along with demos of other features. Pricing is on request, and a free trial is available without a stated duration.