GrowSurf vs ReferralHero
GrowSurf
growsurf.com
ReferralHero
referralhero.comSide by side
| Figure | GrowSurf | ReferralHero |
|---|---|---|
| Price from | $125/mo | $199/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 7 | 6 |
| Spec score · Referral Management Software | 8.4 (#7) | 8.8 (#3) |
| Spec score · Referral Marketing Software | 8.5 (#8) | 8.9 (#4) |
| Automation | The product generates referral links automatically and can send gift cards, cash payouts, or account credits automatically. | Behavior-triggered email and SMS automations are built in, with the product page describing eight automation messages. |
| Developer tools | GrowSurf lists a REST API, webhooks, JavaScript SDK, iOS SDK, Android SDK, API libraries, embeddable elements, and an MCP server. | ReferralHero offers a JavaScript API, REST API, and webhooks for integration and real-time data delivery. |
| Integrations | The integrations directory lists 61 integrations, including Stripe, HubSpot, Salesforce, PayPal, Zapier, and webhooks. | ReferralHero advertises more than 500 integrations, including Stripe, HubSpot, Salesforce, GoHighLevel, Intercom, Zoho, Mailchimp, Klaviyo, ActiveCampaign and Zapier. |
| Product | GrowSurf provides customer referral and affiliate program software for marketing and product teams. | ReferralHero describes itself as an AI-powered platform for building referral, affiliate, waitlist, and contest programs. |
| Support | Referral Startup includes email support, Business includes realtime support, and Custom includes priority support. | The homepage states that customers have access to 24/7 technical customer support to help set up campaigns. |
Plans
GrowSurf
- Free (affiliate programs)Free
- Startup (yearly)$125 a month
- Startup (monthly)$179 a month
- Business (yearly)$314 a month
- Business (monthly)$449 a month
- Custom (affiliate programs)Priced on request
- Custom (referral programs)Priced on request
ReferralHero
- Free ForeverFree
- Free Forever PlanFree
- PREMIUM (risk-free offer)$199 a month
- PRO$199 a month
- PREMIUM$399 a month
- EnterprisePriced on request
In their own words
GrowSurf
GrowSurf provides referral and affiliate program software for marketing and product teams. Referral programs can issue one-time rewards such as gift cards, cash, or credits; affiliate programs support recurring commissions. The software creates referral links and can automate gift-card, cash, account-credit, and PayPal payouts. Teams can install it with a copy-and-paste code snippet, and GrowSurf says a referral program can be launched within a day. It lists 61 integrations, including Stripe, HubSpot, Salesforce, PayPal, Zapier, and webhooks, alongside a REST API, webhooks, SDKs, API libraries, embeddable elements, and an MCP server. The free affiliate plan has no monthly subscription and charges a 3% success fee. Startup is $125 a month billed yearly or $179 a month billed monthly; both support up to 2,500 participants. Paid plans include a 14-day trial. Referral pricing depends on participant limits, and exceeding a tier can trigger an automatic prorated upgrade.
ReferralHero
ReferralHero is a platform for building referral, affiliate, waitlist, and contest programs. Participants receive unique referral links to share and may unlock rewards when referred friends become customers. Campaigns can use ReferralHero widgets or a custom form, with editable widget wording and colours. Email and SMS automations, user segmentation, a smart leaderboard, manual referral review, and automatic coupon or access-code delivery support campaign management. Analytics cover attribution channels, sources, sharing methods, device, and location, with subscriber-level views and CSV exports. ReferralHero lists more than 500 integrations, including Stripe, HubSpot, Salesforce, Mailchimp, Klaviyo, Shopify, and Zapier; developer options include JavaScript and REST APIs and webhooks. Fraud controls include an algorithm, ReCaptcha, and optional SMS phone verification. The Free Forever Plan costs nothing for up to 25 subscribers and includes ReferralHero branding. PRO costs $199 a month for up to 10,000 members; PREMIUM also costs $199 a month for up to 50,000 subscribers. Android, iOS, web, and API are listed platforms.