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SPECIFICTION
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GrowSurf vs ReferralKit

GrowSurf

growsurf.com

ReferralKit

referralkit.co

Side by side

FigureGrowSurfReferralKit
Price from$125/moFree
Free planYesYes
Free trialYes—
Open source——
WebYesYes
iOSYes—
AndroidYes—
APIYes—
Plans published71
Spec score · Referral Marketing Software8.5 (#8)7.3 (#30)
AutomationThe product generates referral links automatically and can send gift cards, cash payouts, or account credits automatically.Automated emails are sent when an audience member refers new subscribers.
SetupGrowSurf says teams can launch a referral program within a day, and offers a copy-and-paste code snippet for installation.The site describes connecting an email provider, configuring rewards and referral milestones, and adding referral details to emails.
SupportReferral Startup includes email support, Business includes realtime support, and Custom includes priority support.The team says it provides support with integration, reward setup, and questions; the listed contact is [email protected].

Plans

GrowSurf

  • Free (affiliate programs)Free
  • Startup (yearly)$125 a month
  • Startup (monthly)$179 a month
  • Business (yearly)$314 a month
  • Business (monthly)$449 a month
  • Custom (affiliate programs)Priced on request
  • Custom (referral programs)Priced on request

GrowSurf pricing →

ReferralKit

  • FreeFree

ReferralKit pricing →

In their own words

GrowSurf

GrowSurf provides referral and affiliate program software for marketing and product teams. Referral programs can issue one-time rewards such as gift cards, cash, or credits; affiliate programs support recurring commissions. The software creates referral links and can automate gift-card, cash, account-credit, and PayPal payouts. Teams can install it with a copy-and-paste code snippet, and GrowSurf says a referral program can be launched within a day. It lists 61 integrations, including Stripe, HubSpot, Salesforce, PayPal, Zapier, and webhooks, alongside a REST API, webhooks, SDKs, API libraries, embeddable elements, and an MCP server. The free affiliate plan has no monthly subscription and charges a 3% success fee. Startup is $125 a month billed yearly or $179 a month billed monthly; both support up to 2,500 participants. Paid plans include a 14-day trial. Referral pricing depends on participant limits, and exceeding a tier can trigger an automatic prorated upgrade.

Visit growsurf.com

ReferralKit

ReferralKit has no write-up on Specifiction yet; its figures are above.

Visit referralkit.co