GrowSurf vs Soreto
GrowSurf
growsurf.comSoreto
soreto.comSide by side
| Figure | GrowSurf | Soreto |
|---|---|---|
| Price from | $125/mo | Free |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 7 | 5 |
| Spec score · Referral Marketing Software | 8.5 (#8) | 7.6 (#21) |
| Headquarters | Newark, DE, USA | London, United Kingdom |
| Integrations | The integrations directory lists 61 integrations, including Stripe, HubSpot, Salesforce, PayPal, Zapier, and webhooks. | Soreto lists Shopify, social and messaging platforms, and affiliate networks including Awin, Rakuten, ShareASale, CJ, Commission Factory, Partnerize, TradeDoubler, TradeTracker, and Affiliate Future. |
| Product | GrowSurf provides customer referral and affiliate program software for marketing and product teams. | Soreto provides referral technology for retailers to run customer referral and advocacy programmes. |
| Security | GrowSurf says it uses firewalls, IP allowlists, HTTPS with HSTS, and AES-256 encryption at rest for certain sensitive information. | Soreto says it uses technical and organisational measures to protect personal data and restricts access to authorised personnel and service providers. |
| Support | Referral Startup includes email support, Business includes realtime support, and Custom includes priority support. | The Shopify help center covers getting started, rewards, campaign management, placements, analytics, billing, and troubleshooting. |
Plans
GrowSurf
- Free (affiliate programs)Free
- Startup (yearly)$125 a month
- Startup (monthly)$179 a month
- Business (yearly)$314 a month
- Business (monthly)$449 a month
- Custom (affiliate programs)Priced on request
- Custom (referral programs)Priced on request
Soreto
- Free PlanFree
- Classic Plan$599 a month
- Ignite£1,788 a year
- Amplify£4,788 a year
- ElevatePriced on request
In their own words
GrowSurf
GrowSurf provides referral and affiliate program software for marketing and product teams. Referral programs can issue one-time rewards such as gift cards, cash, or credits; affiliate programs support recurring commissions. The software creates referral links and can automate gift-card, cash, account-credit, and PayPal payouts. Teams can install it with a copy-and-paste code snippet, and GrowSurf says a referral program can be launched within a day. It lists 61 integrations, including Stripe, HubSpot, Salesforce, PayPal, Zapier, and webhooks, alongside a REST API, webhooks, SDKs, API libraries, embeddable elements, and an MCP server. The free affiliate plan has no monthly subscription and charges a 3% success fee. Startup is $125 a month billed yearly or $179 a month billed monthly; both support up to 2,500 participants. Paid plans include a 14-day trial. Referral pricing depends on participant limits, and exceeding a tier can trigger an automatic prorated upgrade.
Soreto
Soreto provides referral technology for retailers running customer referral and advocacy programmes. Customers can share referrals through messaging and social platforms including WhatsApp, Facebook, Messenger, TikTok, Instagram, Snap, X, Pinterest, Telegram, and Viber, or use email or a copied link. Retailers can configure flexible rewards, track referrals, run A/B tests, and view real-time reporting. Referral data can be used for CRM segmentation, retargeting, paid ads, lookalike audiences, and campaign amplification. Listed integrations include Shopify and affiliate networks such as Awin, Rakuten, ShareASale, CJ, Commission Factory, Partnerize, TradeDoubler, TradeTracker, and Affiliate Future. Soreto’s plans are positioned for different business sizes: Ignite for SMEs, Amplify for mid-size brands, and Elevate for global brands. The Shopify Free Plan is limited to 500 sales per month. Paid pricing includes Ignite at £1,788/yr plus CPA and a £99 setup fee, and Amplify at £4,788/yr plus CPA and a £399 setup fee; Elevate is custom-priced. Shopify setup includes a demo, integration wizard, campaign asset approval, and reporting and optimisation. Soreto is headquartered in London and is available via web and API.