GuideMark vs Hopscotch
GuideMark
guidemark.coHopscotch
hopscotch.clubSide by side
| Figure | GuideMark | Hopscotch |
|---|---|---|
| Price from | €19/mo | $99/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 1 | 3 |
| Spec score · User Onboarding Software | 8.1 (#9) | 8.1 (#11) |
| Headquarters | Berlin, Germany | Oceanside, California, United States |
| Integrations | The privacy policy lists Supabase, Vercel, Stripe, Resend, Groq, and Google Analytics as service providers used to operate GuideMark. | The Growth plan lists integrations with GA4, Mixpanel, Heap, Segment, and Zapier. |
| Product | GuideMark maps user paths through a product, identifies drop-off points, and drafts fixes for onboarding. | Hopscotch provides targeted in-app messaging for digital product teams, including product tours, tooltips, modals, and announcements. |
| Security | The GDPR page states that data in transit and at rest is encrypted using industry-standard protocols and that a data processing agreement is provided. | Hopscotch says it follows GDPR requirements and implements SOC 2-aligned controls; it describes TLS 1.2+ encryption in transit and encryption at rest. |
| Support | The help page says the team typically responds within 24 hours; the homepage also lists [email protected] for questions. | The site lists email support for Starter, live support for Growth, and concierge support and coaching for Business. |
Plans
In their own words
GuideMark
GuideMark maps user paths through a web product, identifies drop-off points, and drafts onboarding fixes. A point-and-click editor creates in-app tours, while AI generates tooltip text aligned with a brand. Tours can inherit a product’s CSS or use dark or light themes, glass styling, custom colors, spacing, and typography. GuideMark says it captures live product screens without manual tagging, and its documentation describes automatic navigation detection for React, Next.js, and Vue single-page apps. Installation uses one script tag in the website head, without an SDK or build step. The product provides a JavaScript API and a REST endpoint for completing checklist items. Its listed Pro plan includes tours, onboarding checklists, contextual guides, and a no-code builder. Pricing is From €19/mo (annual); the plan lists €19 a month billed annually, selectable monthly active-user volumes, and a 14-day grace period when limits are exceeded. A free trial is available. GuideMark is based in Berlin, Germany.
Hopscotch
Hopscotch has no write-up on Specifiction yet; its figures are above.