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SPECIFICTION
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GuideMark vs Tour Kit

GuideMark

guidemark.co

Tour Kit

usertourkit.com

Side by side

FigureGuideMarkTour Kit
Price from€19/moFree
Free plan—Yes
Free trialYes—
Open source——
WebYesYes
APIYes—
Plans published14
Spec score · User Onboarding Software8.1 (#9)7.6 (#22)
ProductGuideMark maps user paths through a product, identifies drop-off points, and drafts fixes for onboarding.userTourKit is a source-available, headless library for building product tours and onboarding flows in web applications.
SupportThe help page says the team typically responds within 24 hours; the homepage also lists [email protected] for questions.The maker directs bug reports and feature requests to GitHub Issues and asks license-support requests to include an order ID.

Plans

GuideMark

  • Pro€19 a month

GuideMark pricing →

Tour Kit

  • Development / EvaluationFree
  • Starter$9.99, paid once
  • Business$49, paid once
  • Premium$299, paid once

Tour Kit pricing →

In their own words

GuideMark

GuideMark maps user paths through a web product, identifies drop-off points, and drafts onboarding fixes. A point-and-click editor creates in-app tours, while AI generates tooltip text aligned with a brand. Tours can inherit a product’s CSS or use dark or light themes, glass styling, custom colors, spacing, and typography. GuideMark says it captures live product screens without manual tagging, and its documentation describes automatic navigation detection for React, Next.js, and Vue single-page apps. Installation uses one script tag in the website head, without an SDK or build step. The product provides a JavaScript API and a REST endpoint for completing checklist items. Its listed Pro plan includes tours, onboarding checklists, contextual guides, and a no-code builder. Pricing is From €19/mo (annual); the plan lists €19 a month billed annually, selectable monthly active-user volumes, and a 14-day grace period when limits are exceeded. A free trial is available. GuideMark is based in Berlin, Germany.

Visit guidemark.co

Tour Kit

Tour Kit has no write-up on Specifiction yet; its figures are above.

Visit usertourkit.com