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SPECIFICTION
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Gupshup vs InfiQ

Gupshup

gupshup.ai

InfiQ

infiq.in

Side by side

FigureGupshupInfiQ
Price fromFree₹832.50/mo
Free planYes—
Free trial—Yes
Open source——
WebYesYes
APIYesYes
Plans published45
Spec score · Chatbot Builders8.7 (#35)7.5 (#209)
Spec score · WhatsApp Business API Providers8.5 (#6)8.1 (#11)
FoundedGupshup identifies 2004 as its founding year and says it was born in India.2025
Free planNoNo
HeadquartersCupertino, California, United StatesBhopal, Madhya Pradesh, India
IntegrationsGupshup advertises more than 500 plug-and-play integrations covering CRMs, support, payments and commerce.The site says Shopify, WooCommerce, Razorpay, CRM and other native one-click connectors are coming soon; tools can currently connect through the REST API and webhooks.

Plans

Gupshup

  • Gupshup messaging feeFree
  • WhatsApp API Self ServePriced on request
  • WhatsApp API Self-ServeFree
  • EnterprisePriced on request

Gupshup pricing →

InfiQ

  • Lite₹999 a month
  • Growth₹2,999 a month
  • Lite₹9,990 a year
  • Growth₹29,990 a year
  • EnterprisePriced on request

InfiQ pricing →

In their own words

Gupshup

Gupshup provides conversational AI for marketing, commerce, and customer support. Its agents use conversational context to take actions such as booking appointments, cancelling tickets, and making EMI payments. Teams can set engagement rules, connect business tools, apply guardrails, and define a trusted source of truth. Complex conversations can be escalated to human support.

The platform lists WhatsApp, Instagram, SMS, web and app, RCS, and voice channels. It supports trigger campaigns and drip journeys, with metrics to measure their performance. Other listed capabilities include a visual flow builder, AI bot generation, knowledge-base answers, lead qualification, and conversation routing. Integrations include Salesforce Marketing Cloud, MoEngage, CleverTap, Oracle Responsys, WebEngage, Bloomreach, and Braze, alongside custom integrations and more than 500 plug-and-play options.

Visit gupshup.ai

InfiQ

InfiQ has no write-up on Specifiction yet; its figures are above.

Visit infiq.in