Gupshup vs LINK Mobility WhatsApp Business API
Gupshup
gupshup.aiLINK Mobility WhatsApp Business API
linkmobility.comSide by side
| Figure | Gupshup | LINK Mobility WhatsApp Business API |
|---|---|---|
| Price from | Free | — |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 4 | 0 |
| Spec score · Communications Platforms as a Service | 8.4 (#3) | 5.7 (#23) |
| Spec score · RCS Messaging Platforms | 8.5 (#5) | 5.7 (#33) |
| Spec score · Communication Platform as a Service (cPaaS) Platforms | 8.4 (#4) | 5.7 (#21) |
| Spec score · RCS Business Messaging Software | 8.5 (#5) | 5.6 (#28) |
| Spec score · WhatsApp Business API Providers | 8.5 (#6) | 5.7 (#31) |
| Founded | Gupshup identifies 2004 as its founding year and says it was born in India. | 2001 |
| Headquarters | Cupertino, California, United States | Oslo, Norway |
Plans
Gupshup
- Gupshup messaging feeFree
- WhatsApp API Self ServePriced on request
- WhatsApp API Self-ServeFree
- EnterprisePriced on request
LINK Mobility WhatsApp Business API
No plans published.
In their own words
Gupshup
Gupshup provides conversational AI for marketing, commerce, and customer support. Its agents use conversational context to take actions such as booking appointments, cancelling tickets, and making EMI payments. Teams can set engagement rules, connect business tools, apply guardrails, and define a trusted source of truth. Complex conversations can be escalated to human support.
The platform lists WhatsApp, Instagram, SMS, web and app, RCS, and voice channels. It supports trigger campaigns and drip journeys, with metrics to measure their performance. Other listed capabilities include a visual flow builder, AI bot generation, knowledge-base answers, lead qualification, and conversation routing. Integrations include Salesforce Marketing Cloud, MoEngage, CleverTap, Oracle Responsys, WebEngage, Bloomreach, and Braze, alongside custom integrations and more than 500 plug-and-play options.
LINK Mobility WhatsApp Business API
LINK Mobility WhatsApp Business API has no write-up on Specifiction yet; its figures are above.