Gupshup vs Mavenir Business Messaging
Gupshup
gupshup.aiMavenir Business Messaging
mavenir.comSide by side
| Figure | Gupshup | Mavenir Business Messaging |
|---|---|---|
| Price from | Free | — |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | — |
| API | Yes | Yes |
| Plans published | 4 | 0 |
| Spec score · RCS Messaging Platforms | 8.5 (#5) | 7.1 (#24) |
| Spec score · RCS Business Messaging Software | 8.5 (#5) | 7.0 (#24) |
| Founded | Gupshup identifies 2004 as its founding year and says it was born in India. | 2006 |
| Headquarters | Cupertino, California, United States | Richardson, Texas, USA |
| Integrations | Gupshup advertises more than 500 plug-and-play integrations covering CRMs, support, payments and commerce. | Mavenir says its MaaP layer offers APIs for brands, partners, and aggregators to integrate with business systems and third-party enablers such as chatbots, AI, NLP, and mobile payments. |
Plans
Gupshup
- Gupshup messaging feeFree
- WhatsApp API Self ServePriced on request
- WhatsApp API Self-ServeFree
- EnterprisePriced on request
In their own words
Gupshup
Gupshup provides conversational AI for marketing, commerce, and customer support. Its agents use conversational context to take actions such as booking appointments, cancelling tickets, and making EMI payments. Teams can set engagement rules, connect business tools, apply guardrails, and define a trusted source of truth. Complex conversations can be escalated to human support.
The platform lists WhatsApp, Instagram, SMS, web and app, RCS, and voice channels. It supports trigger campaigns and drip journeys, with metrics to measure their performance. Other listed capabilities include a visual flow builder, AI bot generation, knowledge-base answers, lead qualification, and conversation routing. Integrations include Salesforce Marketing Cloud, MoEngage, CleverTap, Oracle Responsys, WebEngage, Bloomreach, and Braze, alongside custom integrations and more than 500 plug-and-play options.
Mavenir Business Messaging
Mavenir Business Messaging has no write-up on Specifiction yet; its figures are above.