Gupshup vs Mitto
Gupshup
gupshup.aiMitto
mitto.chSide by side
| Figure | Gupshup | Mitto |
|---|---|---|
| Price from | Free | — |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 1 |
| Spec score · Transactional SMS Software | 8.5 (#14) | 7.6 (#43) |
| Spec score · Communication Platform as a Service (cPaaS) Platforms | 8.4 (#5) | 7.5 (#13) |
| Spec score · SMS APIs | 8.5 (#9) | 7.6 (#29) |
| Spec score · SMS API services | 8.4 (#15) | 7.7 (#25) |
| Free plan | No | No |
| Headquarters | Cupertino, California, United States | Zug, Switzerland |
| Integrations | Gupshup advertises more than 500 plug-and-play integrations covering CRMs, support, payments and commerce. | Mitto says it connects with platforms including HubSpot, Salesforce, and Shopify. |
Plans
Gupshup
- Gupshup messaging feeFree
- WhatsApp API Self ServePriced on request
- WhatsApp API Self-ServeFree
- EnterprisePriced on request
In their own words
Gupshup
Gupshup provides conversational AI for marketing, commerce, and customer support. Its agents use conversational context to take actions such as booking appointments, cancelling tickets, and making EMI payments. Teams can set engagement rules, connect business tools, apply guardrails, and define a trusted source of truth. Complex conversations can be escalated to human support.
The platform lists WhatsApp, Instagram, SMS, web and app, RCS, and voice channels. It supports trigger campaigns and drip journeys, with metrics to measure their performance. Other listed capabilities include a visual flow builder, AI bot generation, knowledge-base answers, lead qualification, and conversation routing. Integrations include Salesforce Marketing Cloud, MoEngage, CleverTap, Oracle Responsys, WebEngage, Bloomreach, and Braze, alongside custom integrations and more than 500 plug-and-play options.