Gupshup vs MSG91
Gupshup
gupshup.aiMSG91
msg91.comSide by side
| Figure | Gupshup | MSG91 |
|---|---|---|
| Price from | Free | ₹2,000/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 4 | 11 |
| Spec score · WhatsApp Business API Providers | 8.5 (#6) | 9.0 (#4) |
| Spec score · SMS APIs | 8.5 (#9) | 9.0 (#1) |
| Spec score · SMS API services | 8.4 (#15) | 8.7 (#5) |
| Company size | LinkedIn lists Gupshup as a privately held company with 1,001–5,000 employees and San Francisco headquarters. | LinkedIn lists MSG91 as a privately held telecommunications company with 51–200 employees and headquarters in Indore, Madhya Pradesh. |
| Developer documentation | The documentation hub includes product guides, API references, changelogs, WhatsApp Self-Serve, Bot Platform, Bot Studio, analytics, SMS, RCS and integration guides. | The documentation provides API references with endpoints, parameters, authentication, request examples and responses, plus help-center and technical-support resources. |
| Founded | Gupshup identifies 2004 as its founding year and says it was born in India. | The Udyam certificate records incorporation and business commencement on 18 June 2010. |
| Headquarters | Cupertino, California, United States | The Udyam certificate lists the enterprise address in Indore, Madhya Pradesh, India, PIN 452011. |
| Integrations | Gupshup advertises more than 500 plug-and-play integrations covering CRMs, support, payments and commerce. | MSG91 lists integrations or connectors including Shopify, Zoho CRM, CleverTap, Excel, Google Sheets, Auth0, Zapier, Pabbly Connect, viaSocket, Tally and Kylas. |
| Rating on Capterra | 4.3 out of 5 from 35 reviews | 4.7 out of 5 from 42 reviews. |
| Rating on G2 | 4.4 out of 5 from 67 reviews | 4.5 out of 5 from 199 reviews. |
| Rating on GetApp | 4.3 out of 5 from 35 reviews | 4.7 out of 5 from 42 reviews. |
| Security controls | The security page states that Gupshup uses encryption in transit and at rest, role-based access, vulnerability testing, continuous monitoring and disaster-recovery practices. | MSG91's SOC 2 Type II report covers security, availability, processing integrity, confidentiality and privacy controls for the 26 January–26 April 2024 observation period. |
| What it does | Gupshup provides conversational AI and messaging automation for marketing, commerce and customer support. | MSG91 is a cloud communications platform providing SMS, WhatsApp, email, voice, authentication, RCS and related communication APIs. |
| Who it serves | Gupshup describes its platform for marketing, performance marketing, commerce and growth, and customer support and CX teams. | MSG91 presents its SMS APIs for businesses and developers sending transactional messages such as order confirmations, appointment reminders and account notifications. |
Plans
Gupshup
- Gupshup messaging feeFree
- WhatsApp API Self ServePriced on request
- WhatsApp API Self-ServeFree
- EnterprisePriced on request
MSG91
- FreeFree
- Starter₹2,000 a month
- Basic₹4,600 a month
- Alpha₹7,500 a month
- SMS — 1,17,648 India-to-India messagesPrice not published
- SMS — 16,500 India-to-India messagesPrice not published
- SMS — 30,000 India-to-India messagesPrice not published
- SMS — 4,50,000 India-to-India messagesPrice not published
- SMS — 5,000 India-to-India messagesPrice not published
- SMS — 60,000 India-to-India messagesPrice not published
In their own words
Gupshup
Gupshup provides conversational AI for marketing, commerce, and customer support. Its agents use conversational context to take actions such as booking appointments, cancelling tickets, and making EMI payments. Teams can set engagement rules, connect business tools, apply guardrails, and define a trusted source of truth. Complex conversations can be escalated to human support.
The platform lists WhatsApp, Instagram, SMS, web and app, RCS, and voice channels. It supports trigger campaigns and drip journeys, with metrics to measure their performance. Other listed capabilities include a visual flow builder, AI bot generation, knowledge-base answers, lead qualification, and conversation routing. Integrations include Salesforce Marketing Cloud, MoEngage, CleverTap, Oracle Responsys, WebEngage, Bloomreach, and Braze, alongside custom integrations and more than 500 plug-and-play options.