Gupshup vs nativeMsg RCS Business Messaging
Gupshup
gupshup.ai
nativeMsg RCS Business Messaging
nativemsg.comSide by side
| Figure | Gupshup | nativeMsg RCS Business Messaging |
|---|---|---|
| Price from | Free | $199/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 4 | 5 |
| Spec score · RCS Messaging Platforms | 8.5 (#5) | 8.8 (#1) |
| Spec score · RCS Business Messaging Software | 8.5 (#5) | 8.8 (#1) |
| Developer documentation | The documentation hub includes product guides, API references, changelogs, WhatsApp Self-Serve, Bot Platform, Bot Studio, analytics, SMS, RCS and integration guides. | Documentation covers messages, templates, blasts, tags, webhooks, integrations, RCS capabilities and code examples for cURL, Java, Python, .NET, PHP and Node.js. |
| Rating on Capterra | 4.3 out of 5 from 35 reviews | 0.0 out of 5 from 0 reviews. |
| Rating on G2 | 4.4 out of 5 from 67 reviews | 0.0 out of 5 from 0 reviews. |
| What it does | Gupshup provides conversational AI and messaging automation for marketing, commerce and customer support. | nativeMsg provides RCS business messaging that lets brands run branded, interactive conversations in customers’ existing messaging apps. |
Plans
Gupshup
- Gupshup messaging feeFree
- WhatsApp API Self ServePriced on request
- WhatsApp API Self-ServeFree
- EnterprisePriced on request
nativeMsg RCS Business Messaging
- FreeFree
- Starter$199 a month
- Growth$799 a month
- Pro$2,999 a month
- EnterprisePriced on request
In their own words
Gupshup
Gupshup provides conversational AI for marketing, commerce, and customer support. Its agents use conversational context to take actions such as booking appointments, cancelling tickets, and making EMI payments. Teams can set engagement rules, connect business tools, apply guardrails, and define a trusted source of truth. Complex conversations can be escalated to human support.
The platform lists WhatsApp, Instagram, SMS, web and app, RCS, and voice channels. It supports trigger campaigns and drip journeys, with metrics to measure their performance. Other listed capabilities include a visual flow builder, AI bot generation, knowledge-base answers, lead qualification, and conversation routing. Integrations include Salesforce Marketing Cloud, MoEngage, CleverTap, Oracle Responsys, WebEngage, Bloomreach, and Braze, alongside custom integrations and more than 500 plug-and-play options.
nativeMsg RCS Business Messaging
nativeMsg RCS Business Messaging provides a platform for creating and delivering interactive business messages, with SMS and MMS fallback when a device cannot receive RCS. An RCS agent needs an attached fallback number to reach those devices. Messages can include verified branding, images, video, carousels, action buttons, forms, and suggestion chips. The Creator builder supports drag-and-drop design, personalization, templates, A/B testing, campaign scheduling, and multi-device testing on Android and iOS. Real-time analytics cover delivery, read receipts, click-throughs, and conversions. Integration options include REST APIs, webhooks, SDKs, and data export; support materials document a HubSpot integration. The site says client prompts and data are not used for training, firm-specific storage is isolated, and third-party security specialists regularly audit and test the service. Its security section references GDPR and industry best practices and compliance standards. The free plan is limited to test mode and five registered devices. Paid plans start at $199 a month, with published plan pricing for US mobile numbers; international delivery is priced by country through the enterprise team.