Gupshup vs Route Mobile WhatsApp Business Platform
Gupshup
gupshup.aiRoute Mobile WhatsApp Business Platform
routemobile.comSide by side
| Figure | Gupshup | Route Mobile WhatsApp Business Platform |
|---|---|---|
| Price from | Free | — |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | — |
| API | Yes | — |
| Plans published | 4 | 0 |
| Spec score · Communications Platforms as a Service | 8.4 (#3) | 5.5 (#24) |
| Spec score · RCS Messaging Platforms | 8.5 (#5) | 5.4 (#34) |
| Spec score · Communication Platform as a Service (cPaaS) Platforms | 8.4 (#4) | 5.4 (#25) |
| Spec score · WhatsApp Business API Providers | 8.5 (#6) | 5.4 (#32) |
| Founded | Gupshup identifies 2004 as its founding year and says it was born in India. | 2004 |
| Headquarters | Cupertino, California, United States | Mumbai, India |
Plans
Gupshup
- Gupshup messaging feeFree
- WhatsApp API Self ServePriced on request
- WhatsApp API Self-ServeFree
- EnterprisePriced on request
Route Mobile WhatsApp Business Platform
No plans published.
In their own words
Gupshup
Gupshup provides conversational AI for marketing, commerce, and customer support. Its agents use conversational context to take actions such as booking appointments, cancelling tickets, and making EMI payments. Teams can set engagement rules, connect business tools, apply guardrails, and define a trusted source of truth. Complex conversations can be escalated to human support.
The platform lists WhatsApp, Instagram, SMS, web and app, RCS, and voice channels. It supports trigger campaigns and drip journeys, with metrics to measure their performance. Other listed capabilities include a visual flow builder, AI bot generation, knowledge-base answers, lead qualification, and conversation routing. Integrations include Salesforce Marketing Cloud, MoEngage, CleverTap, Oracle Responsys, WebEngage, Bloomreach, and Braze, alongside custom integrations and more than 500 plug-and-play options.
Route Mobile WhatsApp Business Platform
Route Mobile WhatsApp Business Platform has no write-up on Specifiction yet; its figures are above.