Gupshup vs Sierra
Gupshup
gupshup.ai
Sierra
sierra.aiSide by side
| Figure | Gupshup | Sierra |
|---|---|---|
| Price from | Free | — |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 4 | 1 |
| Spec score · Customer Service Automation Software | 8.4 (#2) | 6.7 (#19) |
| Channels | The platform supports omnichannel conversations through WhatsApp, Instagram, SMS and RCS. | Agents can support voice, website and mobile app chat, WhatsApp, Apple Business Chat, SMS, email, and ChatGPT. |
| Integrations | Gupshup advertises more than 500 plug-and-play integrations covering CRMs, support, payments and commerce. | Sierra offers 40+ pre-built integrations and lets teams build custom integrations for proprietary systems. |
| Who it serves | Gupshup describes its platform for marketing, performance marketing, commerce and growth, and customer support and CX teams. | Sierra describes its platform as serving customer experience needs across financial services, telecom, technology, healthcare, travel, and retail. |
Plans
Gupshup
- Gupshup messaging feeFree
- WhatsApp API Self ServePriced on request
- WhatsApp API Self-ServeFree
- EnterprisePriced on request
In their own words
Gupshup
Gupshup provides conversational AI for marketing, commerce, and customer support. Its agents use conversational context to take actions such as booking appointments, cancelling tickets, and making EMI payments. Teams can set engagement rules, connect business tools, apply guardrails, and define a trusted source of truth. Complex conversations can be escalated to human support.
The platform lists WhatsApp, Instagram, SMS, web and app, RCS, and voice channels. It supports trigger campaigns and drip journeys, with metrics to measure their performance. Other listed capabilities include a visual flow builder, AI bot generation, knowledge-base answers, lead qualification, and conversation routing. Integrations include Salesforce Marketing Cloud, MoEngage, CleverTap, Oracle Responsys, WebEngage, Bloomreach, and Braze, alongside custom integrations and more than 500 plug-and-play options.