Gupshup vs SimplyRCS
Gupshup
gupshup.ai
SimplyRCS
simplyrcs.aiSide by side
| Figure | Gupshup | SimplyRCS |
|---|---|---|
| Price from | Free | $20/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | Yes |
| Web | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 4 | 7 |
| Spec score · RCS Messaging Platforms | 8.5 (#5) | 8.6 (#4) |
| Spec score · RCS Business Messaging Software | 8.5 (#5) | 8.6 (#4) |
| API | The WhatsApp API exposes a POST endpoint for sending text, image and other message types, with API-key authentication. | The public REST API has 195 documented endpoints for messaging, sender IDs, bots, contacts, compliance, analytics, and webhooks. |
| Headquarters | Cupertino, California, United States | Hillsboro, Oregon, United States |
| Integrations | Gupshup advertises more than 500 plug-and-play integrations covering CRMs, support, payments and commerce. | The industries page names Salesforce, HubSpot and Zoho under CRM integrations and also lists CDP, ecommerce, scheduling, helpdesk, loyalty, payments and REST/webhook connections. |
| Licence | The reviewed official documentation describes hosted proprietary services and does not identify an open-source licence. | The application is being released under AGPL-3.0, while carrier connectivity, vetting, routing, metering and billing remain proprietary. |
| Rating on Capterra | 4.3 out of 5 from 35 reviews | 0.0 out of 5 from 0 reviews |
| Rating on GetApp | 4.3 out of 5 from 35 reviews | 0.0 out of 5 from 0 reviews |
| What it does | Gupshup provides conversational AI and messaging automation for marketing, commerce and customer support. | SimplyRCS is a US-focused platform for verified branded RCS, SMS and MMS business messaging. |
Plans
Gupshup
- Gupshup messaging feeFree
- WhatsApp API Self ServePriced on request
- WhatsApp API Self-ServeFree
- EnterprisePriced on request
SimplyRCS
- Pay-as-you-goFree
- AI Starter$20 a month
- Starter$20 a month
- AI Pro$90 a month
- Pro$90 a month
- Premium Support$250 a month
- Verified RCS Agent$250 a month
In their own words
Gupshup
Gupshup provides conversational AI for marketing, commerce, and customer support. Its agents use conversational context to take actions such as booking appointments, cancelling tickets, and making EMI payments. Teams can set engagement rules, connect business tools, apply guardrails, and define a trusted source of truth. Complex conversations can be escalated to human support.
The platform lists WhatsApp, Instagram, SMS, web and app, RCS, and voice channels. It supports trigger campaigns and drip journeys, with metrics to measure their performance. Other listed capabilities include a visual flow builder, AI bot generation, knowledge-base answers, lead qualification, and conversation routing. Integrations include Salesforce Marketing Cloud, MoEngage, CleverTap, Oracle Responsys, WebEngage, Bloomreach, and Braze, alongside custom integrations and more than 500 plug-and-play options.
SimplyRCS
SimplyRCS is a US-focused platform for sending verified branded RCS, SMS, and MMS business messages. It supports broadcasts to lists or segments, two-way conversations, and automatic fallback from RCS to MMS or SMS. Users can describe a bot in plain English, then edit the AI-assembled bot on a visual canvas. Analytics cover delivery, reads, taps, conversions, and cost, with CSV exports and scheduled reports. Named integrations include Salesforce, HubSpot, Zoho, Shopify, scheduling and EHR systems, and helpdesks; a REST API with webhooks is also available. The public API documents 195 endpoints across messaging, sender IDs, bots, contacts, compliance, analytics, and webhooks. SimplyRCS says it checks consent before sends, honors STOP and HELP immediately, enforces quiet hours, and logs consent events. The free plan has no platform charge, with messaging at published rates; paid plans start at $20 a month. Separate sender fees include an annual 200.00 USD Aegis review and a one-time 500.00 USD T-Mobile activation.