Gupshup vs Smobi
Gupshup
gupshup.ai
Smobi
smobi.comSide by side
| Figure | Gupshup | Smobi |
|---|---|---|
| Price from | Free | — |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 1 |
| Spec score · SMS Chatbot Software | 8.3 (#8) | 6.8 (#30) |
| AI agents | Its AI agents automate customer conversations, qualify leads, recommend products, support bookings and escalate complex cases to people. | AI agents can use a business’s catalog, FAQs, and policies to answer customers and hand off to a human with context. |
| Headquarters | Cupertino, California, United States | New York, United States |
| Integrations | Gupshup advertises more than 500 plug-and-play integrations covering CRMs, support, payments and commerce. | The site lists Shopify, Klaviyo, Zapier, HubSpot, Segment, and webhooks as integrations. |
| Security and compliance | Its security page displays ISOQAR, AICPA, RBI, GDPR, CCPA, and LGPD certification or compliance marks and describes a periodically reviewed security compliance program. | The site says Smobi uses industry-standard encryption, supports TCPA opt-in and STOP handling and 10DLC, keeps audit logs, and has SOC 2 Type II in progress. |
Plans
Gupshup
- Gupshup messaging feeFree
- WhatsApp API Self ServePriced on request
- WhatsApp API Self-ServeFree
- EnterprisePriced on request
In their own words
Gupshup
Gupshup provides conversational AI for marketing, commerce, and customer support. Its agents use conversational context to take actions such as booking appointments, cancelling tickets, and making EMI payments. Teams can set engagement rules, connect business tools, apply guardrails, and define a trusted source of truth. Complex conversations can be escalated to human support.
The platform lists WhatsApp, Instagram, SMS, web and app, RCS, and voice channels. It supports trigger campaigns and drip journeys, with metrics to measure their performance. Other listed capabilities include a visual flow builder, AI bot generation, knowledge-base answers, lead qualification, and conversation routing. Integrations include Salesforce Marketing Cloud, MoEngage, CleverTap, Oracle Responsys, WebEngage, Bloomreach, and Braze, alongside custom integrations and more than 500 plug-and-play options.