Gupshup vs SMS.es Business Messenger
Gupshup
gupshup.aiSMS.es Business Messenger
rcs.esSide by side
| Figure | Gupshup | SMS.es Business Messenger |
|---|---|---|
| Price from | Free | €20/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 8 |
| Spec score · RCS Messaging Platforms | 8.5 (#5) | 8.4 (#6) |
| Company size | LinkedIn lists Gupshup as a privately held company with 1,001–5,000 employees and San Francisco headquarters. | LinkedIn lists SMS.es as privately held with 11–50 employees and headquarters in Fuensalida, Madrid. |
| Integrations | Gupshup advertises more than 500 plug-and-play integrations covering CRMs, support, payments and commerce. | An RCS agent is created in Google's RCS console and connected to SMS.es Business Messenger using an Agent ID, region, and webhook URL. |
Plans
Gupshup
- Gupshup messaging feeFree
- WhatsApp API Self ServePriced on request
- WhatsApp API Self-ServeFree
- EnterprisePriced on request
SMS.es Business Messenger
- EmpresaFree
- InicioFree
- SMS Starter€5, paid once
- RCS channel add-on€20 a month
- Conversacional€39 a month
- Omnicanal€79 a month
- EmpresarialPriced on request
- EnterprisePriced on request
In their own words
Gupshup
Gupshup provides conversational AI for marketing, commerce, and customer support. Its agents use conversational context to take actions such as booking appointments, cancelling tickets, and making EMI payments. Teams can set engagement rules, connect business tools, apply guardrails, and define a trusted source of truth. Complex conversations can be escalated to human support.
The platform lists WhatsApp, Instagram, SMS, web and app, RCS, and voice channels. It supports trigger campaigns and drip journeys, with metrics to measure their performance. Other listed capabilities include a visual flow builder, AI bot generation, knowledge-base answers, lead qualification, and conversation routing. Integrations include Salesforce Marketing Cloud, MoEngage, CleverTap, Oracle Responsys, WebEngage, Bloomreach, and Braze, alongside custom integrations and more than 500 plug-and-play options.
SMS.es Business Messenger
SMS.es Business Messenger provides RCS business messaging through a REST API and web interface, with campaign management, webhooks and automatic SMS fallback. Its Campaign API can create, clone, list, retrieve, update, activate, pause and delete campaigns. RCS messages can include rich cards, carousels, suggested replies, action buttons, high-resolution images and video, location sharing and branded sender identity. OAuth2 client credentials provide API access, and tokens are valid for seven days. Configured webhooks report delivered, read and user-reply events in real time. To connect an RCS agent, create it in Google's RCS console and provide its Agent ID, region and webhook URL. RCS requires explicit opt-in, which can be managed with web forms and keyword rules. Before launch, the agent can message only test devices; public availability follows approval by each carrier. The setup guide identifies Android devices using Google Messages and iOS 18 or later as supported test devices. The Inicio tier lists €0.004 per message, and Empresa lists €0.0032 per message; both show free. Empresarial pricing is custom and not specified.