Gupshup vs smsmode RCS API

Gupshup provides conversational AI for marketing, commerce, and customer support. Its agents use conversational context to take actions such as booking appointments, cancelling tickets, and making EMI payments. Teams can set engagement rules, connect business tools, apply guardrails, and define a trusted source of truth. Complex conversations can be escalated to human support.

The platform lists WhatsApp, Instagram, SMS, web and app, RCS, and voice channels. It supports trigger campaigns and drip journeys, with metrics to measure their performance. Other listed capabilities include a visual flow builder, AI bot generation, knowledge-base answers, lead qualification, and conversation routing. Integrations include Salesforce Marketing Cloud, MoEngage, CleverTap, Oracle Responsys, WebEngage, Bloomreach, and Braze, alongside custom integrations and more than 500 plug-and-play options.

smsmode RCS API lets businesses build rich messaging conversations through a REST API. It supports images, maps, action buttons, carousels, sessions, statuses, and RCS agent authentication; messages can also carry video, audio, documents, QR codes, geolocation, payments, and links. Listed uses include marketing, notifications, booking confirmations, delivery and order alerts, customer service, and one-time passwords. Where a device cannot receive RCS, the service offers SMS fallback. Customers must register their RCS agent with Google and carriers before sending. The RCS page says campaigns can reach more than 10 countries, including France, the United Kingdom, Spain, Italy, and Germany. Reporting includes real-time delivery receipts, read rates, and click rates. Listed integrations include HubSpot, Salesforce, Oracle Eloqua, Selligent, Customer.io, Google Calendar, Zapier, Klaviyo, and Adobe Campaign. Account controls can hash content or recipients, truncate the last four digits of recipient numbers, shorten retention, or delete message content after sending. A free trial is available, but there is no free plan; listed message plans start at €9 a month excluding taxes, while the pricing note says from €69/mo.