Gupshup vs Tanla RCS Business Messaging
Gupshup
gupshup.aiTanla RCS Business Messaging
tanla.comSide by side
| Figure | Gupshup | Tanla RCS Business Messaging |
|---|---|---|
| Price from | Free | — |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | — |
| API | Yes | — |
| Plans published | 4 | 1 |
| Spec score · RCS Messaging Platforms | 8.5 (#5) | 7.1 (#26) |
| Spec score · RCS Business Messaging Software | 8.5 (#5) | 7.2 (#18) |
| Founded | Gupshup identifies 2004 as its founding year and says it was born in India. | 1999 |
| Headquarters | Cupertino, California, United States | Hyderabad, India |
| Integrations | Gupshup advertises more than 500 plug-and-play integrations covering CRMs, support, payments and commerce. | Tanla says its MaaP platform allows seamless integration with existing systems; the product page does not name specific integrations. |
| Security and compliance | Its security page displays ISOQAR, AICPA, RBI, GDPR, CCPA, and LGPD certification or compliance marks and describes a periodically reviewed security compliance program. | Tanla's MaaP page describes ISO-certified data protection, role-based access controls, two-factor authentication, and support for local regulations including India’s DPDP Act 2023. |
| What it does | Gupshup provides conversational AI and messaging automation for marketing, commerce and customer support. | Tanla’s RCS offering delivers rich, interactive messages and personalized offers within customers’ messaging apps. |
Plans
Gupshup
- Gupshup messaging feeFree
- WhatsApp API Self ServePriced on request
- WhatsApp API Self-ServeFree
- EnterprisePriced on request
Tanla RCS Business Messaging
- RCS Business MessagingPriced on request
In their own words
Gupshup
Gupshup provides conversational AI for marketing, commerce, and customer support. Its agents use conversational context to take actions such as booking appointments, cancelling tickets, and making EMI payments. Teams can set engagement rules, connect business tools, apply guardrails, and define a trusted source of truth. Complex conversations can be escalated to human support.
The platform lists WhatsApp, Instagram, SMS, web and app, RCS, and voice channels. It supports trigger campaigns and drip journeys, with metrics to measure their performance. Other listed capabilities include a visual flow builder, AI bot generation, knowledge-base answers, lead qualification, and conversation routing. Integrations include Salesforce Marketing Cloud, MoEngage, CleverTap, Oracle Responsys, WebEngage, Bloomreach, and Braze, alongside custom integrations and more than 500 plug-and-play options.
Tanla RCS Business Messaging
Tanla RCS Business Messaging has no write-up on Specifiction yet; its figures are above.