Gupshup vs Twilio Verify
Gupshup
gupshup.aiTwilio Verify
twilio.comSide by side
| Figure | Gupshup | Twilio Verify |
|---|---|---|
| Price from | Free | — |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 2 |
| Spec score · Phone Verification Software | 8.6 (#1) | 7.5 (#7) |
| Spec score · Transactional SMS Software | 8.5 (#14) | 7.4 (#50) |
| Channels | The platform supports omnichannel conversations through WhatsApp, Instagram, SMS and RCS. | The API supports verification through SMS, WhatsApp, voice, email, push, TOTP, and Silent Network Authentication. |
| Founded | Gupshup identifies 2004 as its founding year and says it was born in India. | 2008 |
| What it does | Gupshup provides conversational AI and messaging automation for marketing, commerce and customer support. | Verify is a managed API for user verification and authentication flows, including one-time passcodes, two-factor authentication, account recovery, and step-up verification. |
Plans
Gupshup
- Gupshup messaging feeFree
- WhatsApp API Self ServePriced on request
- WhatsApp API Self-ServeFree
- EnterprisePriced on request
In their own words
Gupshup
Gupshup provides conversational AI for marketing, commerce, and customer support. Its agents use conversational context to take actions such as booking appointments, cancelling tickets, and making EMI payments. Teams can set engagement rules, connect business tools, apply guardrails, and define a trusted source of truth. Complex conversations can be escalated to human support.
The platform lists WhatsApp, Instagram, SMS, web and app, RCS, and voice channels. It supports trigger campaigns and drip journeys, with metrics to measure their performance. Other listed capabilities include a visual flow builder, AI bot generation, knowledge-base answers, lead qualification, and conversation routing. Integrations include Salesforce Marketing Cloud, MoEngage, CleverTap, Oracle Responsys, WebEngage, Bloomreach, and Braze, alongside custom integrations and more than 500 plug-and-play options.
Twilio Verify
Twilio Verify has no write-up on Specifiction yet; its figures are above.