Gupshup vs ValueFirst RCS Business Messaging
Gupshup
gupshup.aiValueFirst RCS Business Messaging
vfirst.comSide by side
| Figure | Gupshup | ValueFirst RCS Business Messaging |
|---|---|---|
| Price from | Free | — |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 0 |
| Spec score · Phone Verification Software | 8.6 (#1) | 6.9 (#8) |
| Spec score · Communications Platforms as a Service | 8.4 (#4) | 6.9 (#17) |
| Spec score · Transactional SMS Software | 8.5 (#14) | 6.8 (#54) |
| Founded | Gupshup identifies 2004 as its founding year and says it was born in India. | 2003 |
| Headquarters | Cupertino, California, United States | Gurugram, Haryana, India |
| Integrations | Gupshup advertises more than 500 plug-and-play integrations covering CRMs, support, payments and commerce. | ValueFirst lists CleverTap as an integration for sending RCS Business Messaging, SMS, and WhatsApp from CleverTap. |
| What it does | Gupshup provides conversational AI and messaging automation for marketing, commerce and customer support. | RCS Business Messaging lets businesses communicate with customers through branded, rich, conversational messages. |
Plans
Gupshup
- Gupshup messaging feeFree
- WhatsApp API Self ServePriced on request
- WhatsApp API Self-ServeFree
- EnterprisePriced on request
In their own words
Gupshup
Gupshup provides conversational AI for marketing, commerce, and customer support. Its agents use conversational context to take actions such as booking appointments, cancelling tickets, and making EMI payments. Teams can set engagement rules, connect business tools, apply guardrails, and define a trusted source of truth. Complex conversations can be escalated to human support.
The platform lists WhatsApp, Instagram, SMS, web and app, RCS, and voice channels. It supports trigger campaigns and drip journeys, with metrics to measure their performance. Other listed capabilities include a visual flow builder, AI bot generation, knowledge-base answers, lead qualification, and conversation routing. Integrations include Salesforce Marketing Cloud, MoEngage, CleverTap, Oracle Responsys, WebEngage, Bloomreach, and Braze, alongside custom integrations and more than 500 plug-and-play options.
ValueFirst RCS Business Messaging
ValueFirst RCS Business Messaging has no write-up on Specifiction yet; its figures are above.