H3 Video vs Pencil
H3 Video
h3-video.com
Pencil
trypencil.comSide by side
| Figure | H3 Video | Pencil |
|---|---|---|
| Price from | $15/mo | $11/mo |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Plans published | 4 | 13 |
| Spec score · Video Ad Maker Software | 8.2 (#14) | 8.5 (#12) |
| Support | The pricing page lists priority support on Lite, Pro, and Ultra plans; the site provides contact by email at [email protected]. | Core includes chat support, Growth includes direct access to the product team and roadmap, and Pro includes dedicated customer success. |
Plans
Pencil
- Basic — 50 generations annual$11 a month
- Core$11 a month
- Basic — 50 generations$14 a month
- Basic — 100 generations annual$19 a month
- Basic — 100 generations$24 a month
- Basic — 250 generations annual$44 a month
- Growth$44 a month
- Basic — 250 generations$55 a month
- Basic — 500 generations annual$79 a month
- Basic — 500 generations$99 a month
In their own words
H3 Video
H3 Video is a web service that turns a product photo and a sentence into a short downloadable MP4 advertisement with cinematic visuals and native sound. Available styles include product showcase, cinematic, lifestyle, UGC style, and luxury. Videos can use vertical, square, or widescreen placements and run for 5, 6, 10, or 15 seconds. The generator offers 768P drafts or direct 2K output and uses MiniMax H3, identified on the site as Hailuo 03, through the official API. No API key or installation is required. Each generation is one continuous take, so multi-scene stories require combining separate generations. The site warns that on-screen prices, claims, and captions may produce inaccurate lettering. Listed uses include ecommerce and dropshipping creative, TikTok, Reels and Shorts ads, product launches, and creative testing. Verified accounts start with 10 credits. Plans are Free at free, Lite at $15 a month, Pro at $59 a month, and Ultra at $129 a month.
Pencil
Pencil is a web-based creative marketing platform that uses AI to generate advertising copy, images, and video ads. Its workflow runs from briefing and generation through editing, approvals, publishing, and evaluation. The browser editor handles text, image, video, and HTML, with exports in GIF, MP4, HTML5, and static formats. Pencil says a single template can produce thousands of variations and be adapted across markets through localization or translation. Listed generally available ad integrations include Meta, TikTok Ads, LinkedIn Ads, Google Ads, YouTube, Display & Video 360, and Campaign Manager 360. Users can create six ads for free through a guided experience, but full platform access requires a paid plan. Core costs $11 a month billed annually and includes 50 generations per month and one workspace. Growth costs $44 a month billed annually, with 250 monthly generations and unlimited workspaces. Pro has custom pricing and unlimited generations. Pencil says its security controls are SOC 2 Type II audited and that customer data is not used to train its models.