Happierleads vs RB2B
Happierleads
happierleads.com
RB2B
rb2b.comSide by side
| Figure | Happierleads | RB2B |
|---|---|---|
| Price from | $0.10/mo | $79/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 5 | 4 |
| Spec score · Visitor Identification Software | 8.2 (#7) | 7.7 (#21) |
| Spec score · Website Visitor Identification Software | 8.2 (#8) | 7.8 (#14) |
| Spec score · Buyer Intent Software | 8.2 (#7) | 7.9 (#10) |
| Spec score · Website Visitor Tracking Software | 8.2 (#10) | 7.8 (#13) |
| Coverage | Person-level identification is available across 174+ countries. | The company says its technology can identify up to 80% of website traffic, with person-level identification for US-based visitors. |
| Support | The founder describes support as founder-led, with George Georgiadis reading feature requests and answering support tickets. | The pricing page lists a self-serve knowledge base and AI chat and email support across its plans, with human escalation also listed. |
Plans
Happierleads
- White-label$0.10 a month
- Inbox Engine mailbox$4 a month
- Inbox Engine domain$14 a year
- Usage-based plan (300 leads)$99 a month
- Usage-based plan (5,000 leads)$699 a month
In their own words
Happierleads
Happierleads is a paid web, API, and browser-extension service that identifies anonymous B2B website visitors. It can reveal a person, work email, LinkedIn profile, and buying intent across more than 174 countries. Identified visitors receive scores from 0 to 100 against an ideal customer profile, while the service tracks over 353 B2B buying-signal topics from sources such as G2, review sites, job boards, and news alerts. Its email-verification waterfall chains providers and advertises 98%+ inbox deliverability. Session recordings show pages visited, clicks, and scroll depth for named visitors and are included on every plan. Native CRM connections include HubSpot, Salesforce, Pipedrive, Zoho CRM, GoHighLevel, and Slack; Zapier, Pabbly Connect, and webhooks extend integrations. Installation supports snippets, plugins, templates, and custom sites. Happierleads states SOC 2 Type II, GDPR, and CCPA compliance, with 90-day default retention. Pricing starts at $99/mo with a 7-day trial.
RB2B
RB2B identifies website visitors and sends their data to a CRM, Slack or an activation platform. The company says it can identify up to 80% of website traffic, with person-level identification for US-based visitors. Records may include a name, LinkedIn URL, business email, company and domain, and firmographic details such as employee count, revenue and industry. Hot Leads can filter visitors by revenue, company size, seniority, department, category and geography, then route matches to different integrations. RB2B lists connections including HubSpot, Salesforce, Slack, Teams, Clay, Zapier, Apollo and webhooks, and says it connects to over 50 apps. Setup involves adding a pixel to a website header and connecting destinations. The Free plan is free and includes company-level identification and 150 monthly resolutions, but excludes person-level ID, email addresses and integrations beyond Slack. Paid plans start with Starter at $79 a month. Person-level identification is US-only; global company-level identification through Demandbase requires consent capture for GDPR compliance.