Hasselblad Phocus vs PhotoDirector

Hasselblad Phocus is RAW image-processing software for Hasselblad cameras, available for Windows and macOS. It supports 3FR and FFF RAW files and is free. Local tools let you adjust exposure, white balance, colour and moiré with gradients or a brush. Hasselblad Natural Colour Solution is intended to produce reliable colour without multiple colour profiles. For perspective correction, the Keystone Tool offers guideline controls and manual sliders, including dual-axis correction. Phocus can detect moiré automatically and correct it across an image or locally with the brush. Digital Lens Correction addresses colour aberration, distortion and light fall off for supported Hasselblad H System and classic Carl Zeiss V System lenses. The Film Grain tool provides three simulations, with controls for amount, granularity, roughness and colour; Adaptive Chromatic Aberration can also correct images made with third-party lenses. Tethered focus bracketing through Capture Sequencer is supported for X, H and 907X cameras. The listed Mac update, Phocus 4.2.2, includes language switching in the app, smoother zoom and editing for re-imported exported HEIF files.

PhotoDirector is generative-AI photo editing software for creating, enhancing, and transforming images. Edit by Chat turns plain-language requests into guided editing actions, while Quick Action suggests changes such as enhancement, background blur, color correction, and cleanup. Generative features include image generation, image-to-video, character motion swap, multi-face swap, AI try-on, and object replacement. For detailed editing, PhotoDirector supports RAW files, batch work, image organization, layers, masks, blending modes, compositing, exposure, HSL, curves, sharpening, and lens correction. Its stock feature provides access to iStock by Getty Images. PhotoDirector Essential is free without a time limit, but advanced AI tools and selected export options are restricted. Mac and Windows versions are separate products, and a license does not transfer between them. Internet access is required for activation, subscription access, online services, some features, and updates. The free plan requires no payment information.