Heatmap vs PostHog
Heatmap
heatmap.com
PostHog
posthog.comSide by side
| Figure | Heatmap | PostHog |
|---|---|---|
| Price from | $199/mo | Free |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| Linux | — | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 3 | 4 |
| Spec score · Funnel Analytics | 8.4 (#12) | 8.2 (#13) |
| Free plan | No | Yes |
| Integrations | The hosted MCP server connects Heatmap data to Claude, ChatGPT, Cursor, and Codex; MCP/API access is included on Scale and above. | PostHog CDP transforms events in real time and moves them across more than 50 destinations, including webhooks, Slack, Braze, and Customer.io. |
| Support | All three listed plans include in-app and email support; Scale also lists a dedicated success manager and a private Slack channel. | The free plan includes community support, while pay-as-you-go includes email support and Slack support for customers spending over $2,000 per month. |
Plans
PostHog
- FreeFree
- Pay-as-you-go AnalyticsPrice not published
- Pay-as-you-go AnalyticsPriced on request
- Pay-as-you-goPrice not published
In their own words
PostHog
PostHog is a platform for building products, communicating with customers, and understanding customer data. Its suite includes product and web analytics, funnels, heatmaps, graphs and trends, lifecycle analysis, and user paths. Session Replay records sessions from web, React Native, iOS, Android, Flutter, and other SDKs. Feature Flags can target users, groups, or traffic percentages and support phased rollouts, kill switches, multivariate variants, JSON payloads, and beta opt-ins. An integrated data warehouse can use external sources such as Snowflake or BigQuery. PostHog CDP transforms events in real time and sends them to more than 50 destinations, including webhooks, Slack, Braze, and Customer.io. PostHog Desktop is a coding agent that can use product signals such as errors, support tickets, session replays, GitHub issues, Linear, and Zendesk to investigate causes and create pull requests. The free plan includes one year of event and metadata retention; free recordings are kept for one month. Paid plans guarantee seven years of event and metadata retention. PostHog also describes an open-source product licensed under MIT.