Helium 10 vs Lifetimely

Helium 10 brings product and keyword research, advertising, listing optimization, analytics, and operations tools together for e-commerce sellers. Its stated marketplace coverage includes Amazon, TikTok Shop, Walmart, and more than 24 marketplaces. The Chrome extension analyzes Amazon and Walmart product data such as sales figures, estimated FBA fees, reviews, active sellers, fulfillment method, and Best Seller Rank. Seller account connections include Amazon, Walmart, and TikTok, though an account can connect to only one Helium 10 account at a time. The iOS and Android app includes Profits, Ads, Alerts, blogs, and podcasts; its Ads controls are limited, and marketplace token connections must be set up on the web. Plans include a free tier with limited tools and two tokens. Paid plans start at $99/mo (annual); listed options include Platinum at $129 a month and Diamond at $359 a month, both billed monthly. Diamond includes Helium 10 Ads features and a 2% managed spend fee.

Lifetimely is a web-based profit analyst for Shopify brands, covering profit and loss, acquisition, retention, products, and customer behavior. Its analytics include customer lifetime value, customer journeys, profit attribution, and custom dashboards. It analyzes costs of goods sold, operating expenses, marketing spend, orders, cohorts, and purchase behavior, with real-time data refresh. The Profit Agent flags changes, explains their significance, and recommends a next step; any actions wait for merchant approval. Integrations include Shopify, Klaviyo, Recharge, Google Ads, Meta, TikTok, Amazon, Slack, and QuickBooks Online, among others. Teams can ask store-specific questions in Slack based on approved Lifetimely data and schedule reports to Slack or email. It also offers MCP connections for ChatGPT, Claude, and Microsoft Copilot Studio. A free plan covers up to 50 orders per month, and a 14-day trial is listed. Paid plans start at $149 a month; the free tier includes daily P&L and customer behavior analytics, while higher tiers raise order limits and add other features.