Helium 10 vs Peel Insights
Helium 10
helium10.com
Peel Insights
peelinsights.comSide by side
| Figure | Helium 10 | Peel Insights |
|---|---|---|
| Price from | $8.25/mo | $179/mo |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| Plans published | 7 | 4 |
| Spec score · Ecommerce Analytics Software | 8.4 (#5) | 7.7 (#27) |
| Audience | Helium 10 describes its platform as serving e-commerce brands operating across multiple marketplaces, including Amazon, TikTok Shop, and Walmart. | Peel describes its intended audience as e-commerce teams and DTC brands, especially Shopify businesses seeking customer, cohort, and retention analysis. |
| Integrations | Seller account connections include Amazon, Walmart, and TikTok; accounts can only connect to one Helium 10 account at a time. | Listed integrations include Shopify, Amazon Seller Central, subscription services such as Recharge and Skio, lifecycle tools such as Klaviyo and Attentive, ad platforms such as Meta and Google Ads, and Google Analytics. |
| Support | The site offers a support request form, knowledge base, account and billing help, and an assistance link. | The pricing page lists onboarding and email support from a customer success manager, with chat support, monthly product training, and a dedicated Slack channel among the support options that vary by plan. |
Plans
Helium 10
- FreeFree
- Platinum$129 a month
- Diamond$359 a month
- Enterprise$1,499 a month
- Platinum$99 a year
- Diamond$279 a year
- Enterprise$1,499 a year
Peel Insights
- Core$179 a month
- Essentials$449 a month
- Accelerate$809 a month
- TailoredPriced on request
In their own words
Helium 10
Helium 10 brings product and keyword research, advertising, listing optimization, analytics, and operations tools together for e-commerce sellers. Its stated marketplace coverage includes Amazon, TikTok Shop, Walmart, and more than 24 marketplaces. The Chrome extension analyzes Amazon and Walmart product data such as sales figures, estimated FBA fees, reviews, active sellers, fulfillment method, and Best Seller Rank. Seller account connections include Amazon, Walmart, and TikTok, though an account can connect to only one Helium 10 account at a time. The iOS and Android app includes Profits, Ads, Alerts, blogs, and podcasts; its Ads controls are limited, and marketplace token connections must be set up on the web. Plans include a free tier with limited tools and two tokens. Paid plans start at $99/mo (annual); listed options include Platinum at $129 a month and Diamond at $359 a month, both billed monthly. Diamond includes Helium 10 Ads features and a 2% managed spend fee.
Peel Insights
Peel Insights has no write-up on Specifiction yet; its figures are above.