Helium 10 vs sellerboard

Helium 10 brings product and keyword research, advertising, listing optimization, analytics, and operations tools together for e-commerce sellers. Its stated marketplace coverage includes Amazon, TikTok Shop, Walmart, and more than 24 marketplaces. The Chrome extension analyzes Amazon and Walmart product data such as sales figures, estimated FBA fees, reviews, active sellers, fulfillment method, and Best Seller Rank. Seller account connections include Amazon, Walmart, and TikTok, though an account can connect to only one Helium 10 account at a time. The iOS and Android app includes Profits, Ads, Alerts, blogs, and podcasts; its Ads controls are limited, and marketplace token connections must be set up on the web. Plans include a free tier with limited tools and two tokens. Paid plans start at $99/mo (annual); listed options include Platinum at $129 a month and Diamond at $359 a month, both billed monthly. Diamond includes Helium 10 Ads features and a 2% managed spend fee.

sellerboard provides profit analytics and business management tools for Amazon sellers, and describes support for Walmart and eBay sales. Its dashboard shows sales, orders, refunds, advertising costs, estimated payouts, net profit, and business KPIs. For Amazon, it accounts for more than 100 fees and supports FIFO, constant, batch, period-based, and marketplace-specific cost-of-goods methods. The inventory planner recommends reorder timing and quantities based on sales history, seasonality, supplier lead times, and user preferences. PPC reporting breaks performance out by campaign, ad group, or keyword, and bid automation can target ACOS or profitability. Refund reports detail costs and reasons, including refunded amounts, FBA fees, commissions, and lost COGS for unsellable returns. QuickBooks can sync profit, fees, and expenses; ShipStation can provide actual FBM shipping costs for profit reports. The service has iOS and Android apps and a Chrome plugin. Standard costs $19 per month billed monthly, or $179 billed annually ($15/mo). A one-month free trial is offered without a credit card.