Helium 10 vs SERPTool
Helium 10
helium10.com
SERPTool
serp-tool.comSide by side
| Figure | Helium 10 | SERPTool |
|---|---|---|
| Price from | $8.25/mo | $34/mo |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| Self-hosted | — | Yes |
| Plans published | 7 | 8 |
| Spec score · Keyword Research Tools | 8.4 (#8) | 7.2 (#33) |
| Audience | Helium 10 describes its platform as serving e-commerce brands operating across multiple marketplaces, including Amazon, TikTok Shop, and Walmart. | The pricing page positions Starter for side projects, Professional for agencies and serious SEOs, and Enterprise for in-house teams running SEO at scale. |
| Product | Helium 10 combines e-commerce product and keyword research, advertising, listing optimization, analytics, and operations tools. | SERPTool provides bulk keyword research scored against live SERP weakness and opportunity rather than aggregate difficulty. |
| Support | The site offers a support request form, knowledge base, account and billing help, and an assistance link. | The contact page says the team usually responds within one business day; the Professional plan includes priority email support. |
Plans
Helium 10
- FreeFree
- Platinum$129 a month
- Diamond$359 a month
- Enterprise$1,499 a month
- Platinum$99 a year
- Diamond$279 a year
- Enterprise$1,499 a year
SERPTool
- 500 credits$10, paid once
- Starter$34 a month
- 2.0K credits$40, paid once
- Professional$99 a month
- 5.0K credits$100, paid once
- 10.0K credits$200, paid once
- Enterprise$289 a month
- 25.0K credits$500, paid once
In their own words
Helium 10
Helium 10 brings product and keyword research, advertising, listing optimization, analytics, and operations tools together for e-commerce sellers. Its stated marketplace coverage includes Amazon, TikTok Shop, Walmart, and more than 24 marketplaces. The Chrome extension analyzes Amazon and Walmart product data such as sales figures, estimated FBA fees, reviews, active sellers, fulfillment method, and Best Seller Rank. Seller account connections include Amazon, Walmart, and TikTok, though an account can connect to only one Helium 10 account at a time. The iOS and Android app includes Profits, Ads, Alerts, blogs, and podcasts; its Ads controls are limited, and marketplace token connections must be set up on the web. Plans include a free tier with limited tools and two tokens. Paid plans start at $99/mo (annual); listed options include Platinum at $129 a month and Diamond at $359 a month, both billed monthly. Diamond includes Helium 10 Ads features and a 2% managed spend fee.