Hello Bar vs Icegram Engage

Hello Bar is a web platform for creating and deploying embeddable JavaScript elements, including bars and popups, to engage visitors and collect leads. Placements also include modals, corner units, on-site notifications, full-page takeovers, and inline units. A drag-and-drop builder offers templates, custom CSS, and automatic brand matching. Targeting can use visitor geography, campaign, date and time, visit history, device type, or page. The platform includes A/B and split testing, reporting, and analytics, with connections to GA4 and other analytics platforms. Listed integrations include HubSpot, Salesforce, Klaviyo, Mailchimp, Shopify, Slack, Webhooks, and Zapier; captured leads can be routed to email, CRM tools, and Slack through integrations. The free Starter plan includes 5,000 lifetime views. Growth costs $39 per month billed annually and includes 50,000 popup views per month and three seats. Premium is $69 per month billed annually, and Elite is $129 per month billed annually. Agency or Enterprise has custom pricing for multiple sites, higher view volume, and dedicated support. Hello Bar was founded in 2012.

Icegram Engage is a WordPress plugin for creating on-site messages and campaigns intended to turn visitors into subscribers and customers. It offers 12 formats, including popups, action bars, toast notifications, messengers, overlays, inline blocks, tabs, sidebars, interstitials, ribbons, sticky messages, and badges. Campaign rules can use page, timing, location, device, and visitor behavior, with triggers such as exit intent, scrolling, inactivity, or clicks. Reporting and A/B split testing support comparing variants, and the product page lists more than 120 ready-to-use campaigns. The free Starter plan covers one site; Max costs $99 a year for up to three sites and includes remote campaigns on non-WordPress sites. Forms from email services such as Mailchimp can be embedded using raw HTML, and documentation lists Contact Form 7, E-goi, shortcodes, and WPML-related multilingual messages. Campaign data is stored in the user's WordPress database, and Icegram advises obtaining subscriber consent where required. The free plugin is available from WordPress.org; Pro and Max are installed through the WordPress dashboard by uploading a ZIP file.