HeyGen vs U-Gen
HeyGen
heygen.comU-Gen
u-gen.aiSide by side
| Figure | HeyGen | U-Gen |
|---|---|---|
| Price from | $24/mo | $29/mo |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 6 | 4 |
| Spec score · AI TikTok Ad Makers | 9.1 (#2) | 7.2 (#18) |
| Platform integrations | Business plans integrate with n8n, Make, HubSpot, Zapier, and LMS platforms. | U-Gen describes Shopify product URL extraction and TikTok auto-posting; it also lists API access and webhooks on Business. |
Plans
HeyGen
- FreeFree
- Creator$29 a month
- Creator Annual$24 a month
- Pro$49 a month
- Business$149 a month
- EnterprisePriced on request
U-Gen
- Prepaid credits$25, paid once
- Creator$29 a month
- Business$99 a month
- EnterprisePriced on request
In their own words
HeyGen
HeyGen creates videos from text, images, audio, and presentations or PDFs, and provides AI avatars. Its AI Studio lets users adjust generated motion elements, including text, color, timing, and layout. Avatar lip-sync and translation support more than 175 languages and dialects. The Free plan costs $0.00 per free and allows three videos a month, each up to one minute. Creator costs $29 a month and includes 600 credits, videos up to 30 minutes, and 1080p export; Pro costs $49 a month and includes 1,000 credits, videos up to 30 minutes, and 4K export. HeyGen is available on Android, iOS, web, and API. Team tools include comments, tagging, shared editing, workspace collaboration, and task management. Business plans connect with tools including n8n, Make, HubSpot, Zapier, and LMS platforms. Paid plans include live chat support; Enterprise adds priority support and customer success management. HeyGen is headquartered in Los Angeles, California.
U-Gen
U-Gen creates AI UGC video ads from product URLs or images. It extracts product details, writes scripts, and can generate voices, presenters, captions, music, and quality checks. Creative controls include automatic or custom scripts, voice settings, a brand kit, background music, and four actor interactions: presenting, showcasing on a surface, wearing or trying on, and touching or interacting. Videos can run continuously up to 100 seconds and export in vertical 9:16, square 1:1, or horizontal 16:9 formats for TikTok, Instagram Reels, Facebook, and YouTube Shorts. Creator costs $29 a month; Business costs $99 a month. Prepaid credits cost $25 as a one-time purchase for 500 credits. Subscription credits expire each billing cycle, while prepaid credits do not. U-Gen says the app is currently paused; accounts and created content remain undeleted.