HiConversion vs RedTrack

HiConversion is a web service for configuring, optimizing, and automating targeted social media advertising campaigns on VK and myTarget. Its campaign tools include bulk creation, editing, and copying; the service says users can create 1,000 ads in five minutes. Unified statistics bring together ad-account data and web analytics, with reporting on CPA, CTR, CR, ROI, creatives, audience demographics, targeting, and time periods. Users can apply ready-made or custom tactics to automate bids, VK ad schedules, CPA/CPO management, and stopping ineffective campaigns. A shared retargeting interface supports VK and myTarget. Tracking options include web analytics, trackers, server-to-server integrations, and a HiConversion counter; its UTM guide names Google Analytics and Yandex Metrica. A help guide documents AppsFlyer integration for tracking app installs through campaign links. The client tariff costs nothing, with a minimum top-up of 10,000 rubles allocated entirely to ad budget. The agency tariff costs $9,900 a month, billed 9900 rubles monthly. The service lists a 14-day trial.

RedTrack is a B2B ad tracking and campaign optimization platform. Its Ads Manager brings campaign data and controls from connected ad platforms into one view, where users can pause or resume campaigns, change budgets, and make bulk updates. RedTrack attributes conversions across channels and devices to campaigns down to the ad level. Rule-based and AI automation can pause underperforming campaigns or scale winning ones. Integrations span advertising, ecommerce, CRM, affiliate networks, analytics and BI, and automation; named connections include Shopify, WooCommerce, PrestaShop, ClickFunnels, Google Analytics, Konnektive CRM, and HubSpot. The product lists web, API, Android and iOS apps, and a Chrome extension. A free Relay plan is available; paid plans start at $69 a month with annual billing, and a 14-day trial is listed. Relay is limited to UTM-based last-click attribution and excludes multi-touch attribution and ad-level ad spend sync. RedTrack says most of its clients are affiliate and lead-generation media buyers, followed by agencies and ecommerce marketers.