| Price from | $1.25/mo | $8.08/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | — | Yes |
| macOS | Yes | — |
| iOS | Yes | — |
| Plans published | 4 | 2 |
| Spec score · Personal CRM Software | 8.7 (#6) | 7.6 (#21) |
| Audience | Hippo is built for people who want to be more attentive without giving up privacy. | Nat says its personal CRM is designed for consultants, company owners, and freelancers who value relationships. |
| Product | Hippo is a personal CRM for keeping notes, events, and to-dos about friends, family, and colleagues. | Nat describes itself as a personal CRM for staying in touch with contacts, clients, and leads. |
| Support | Hippo's support site provides help articles and a contact form for questions, feedback, or suggestions. | Nat says its founder provides 24/7 email support to Magic plan subscribers. |