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SPECIFICTION
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Hoppy Copy vs Lately

Hoppy Copy

hoppycopy.co

Lately

lately.ai

Side by side

FigureHoppy CopyLately
Price from$29/mo$19/mo
Free plan——
Free trialYesYes
Open source——
WebYesYes
Plans published43
Spec score · AI Marketing Tools7.9 (#12)8.2 (#10)
Spec score · AI Writing Tools7.3 (#244)8.3 (#88)
Brand voiceThe product can save custom brand voices and assets so generated content can reflect a brand’s style and information.Yes
HeadquartersVancouver and Santa MonicaStone Ridge, New York, USA
IntegrationsThe integrations page lists native Shopify syncing, Zapier connections to 5,000+ apps, and custom webhooks and API data exchange.The pricing page says generated content can be sent to Hootsuite, Sprinklr, or HubSpot for publishing, with this connection available as an add-on for Growth and included in Enterprise.
LimitsThe terms say unlimited AI writing is subject to fair use and prohibit automated or programmatic access to generate content without human intervention.Starter includes one voice model, five social channels, and one user seat; the monthly Growth listing includes one voice model, five social channels, and three user seats.
ProductHoppy Copy describes itself as an AI-powered email marketing and content platform for writing, designing, and sending newsletters, sales sequences, and campaigns.Lately describes itself as an AI content repurposing engine and social media management, employee advocacy, and sales enablement platform.
SupportThe pricing page lists onboarding, email support at [email protected], and community access with all plans.The pricing comparison lists chat-only support with a 48-hour response for Growth and a 24-hour response for Enterprise.

Plans

Hoppy Copy

  • Starter$29 a month
  • Pro$49 a month
  • Pro +$99 a month
  • Larger team$199 a month

Hoppy Copy pricing →

Lately

  • Starter$19 a month
  • Growth$239 a month
  • EnterprisePriced on request

Lately pricing →

In their own words

Hoppy Copy

Hoppy Copy has no write-up on Specifiction yet; its figures are above.

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Lately

Lately has no write-up on Specifiction yet; its figures are above.

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