Housing Market CRM vs REI BlackBook
Housing Market CRM
housingmarketcrm.comREI BlackBook
reiblackbook.comSide by side
| Figure | Housing Market CRM | REI BlackBook |
|---|---|---|
| Price from | $29/mo | $149/mo |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| Plans published | 4 | 3 |
| Spec score · Real Estate CRM Software | 8.8 (#12) | 8.6 (#27) |
| Automated follow-up | Yes | Yes |
| Email marketing | Yes | Yes |
| Free plan | Yes | No |
| Integrations | Leads from Housing Market portals require no integration or credential exchange because the CRM reads the portal database directly. | The maker documents Zapier integration for connecting third-party lead sources and mapping contacts into REI BlackBook; it recommends direct integration when an outside app supports webhooks. |
| Lead capture | Portal enquiries arrive attached to the property, buyer details and message, without copying from an inbox or spreadsheet. | The CRM can automatically create contact records from inbound calls and website leads. |
| Lead import | Yes | Yes |
| Lead routing | Yes | Yes |
| Mobile app | No | Yes |
| Purpose | Housing Market CRM is a CRM for estate agents and agencies that reads the same database as their Housing Market portal listings. | REI BlackBook is an all-in-one operating platform for real estate investors to generate leads, automate follow-up, run deals, and manage their business. |
| Security | The CRM says everything moves over HTTPS and server-side checks handle refusals; records deleted by users are archived and manager permissions control deletion. | The pricing page states that enterprise-grade security and encryption are included across plans. |
| Support | The CRM includes an in-app help chat, and the Help Center lists 469 answers about Housing Market Group products, portals and services. | All plans include live support by chat and email, weekday daily office hours, REI Academy, and guided migration; Executive includes white-glove migration and a dedicated success manager. |
| Website included | No | Yes |
Plans
Housing Market CRM
- FreeFree
- Pro$29 a month
- Business$99 a month
- Importer add-on$29 a month
REI BlackBook
- Solo Operator$149 a month
- Team Operator$299 a month
- Executive Power Suite$799 a month
In their own words
Housing Market CRM
Housing Market CRM has no write-up on Specifiction yet; its figures are above.
REI BlackBook
REI BlackBook has no write-up on Specifiction yet; its figures are above.