Housing Market CRM vs Unreal CRM
Housing Market CRM
housingmarketcrm.comUnreal CRM
unrealcrm.comSide by side
| Figure | Housing Market CRM | Unreal CRM |
|---|---|---|
| Price from | $29/mo | — |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | — | Yes |
| Plans published | 4 | 2 |
| Spec score · Real Estate CRM Software | 8.8 (#12) | 7.2 (#211) |
| API | Business includes an open API and webhooks. | The support page gives https://api.unrealcrm.com/mcp as the server URL for its ChatGPT and Claude connectors. |
| Automated follow-up | Yes | Yes |
| Email marketing | Yes | Yes |
| Free plan | Yes | No |
| Headquarters | Tampa, Florida, USA | The support page lists Unreal CRM Inc.'s mailing address in San Diego, California. |
| Integrations | Leads from Housing Market portals require no integration or credential exchange because the CRM reads the portal database directly. | Users can connect Unreal to ChatGPT and Claude to search properties and work with their CRM through a conversation; an existing Unreal account is required. |
| Purpose | Housing Market CRM is a CRM for estate agents and agencies that reads the same database as their Housing Market portal listings. | Unreal describes itself as a property-first real estate CRM for property research, owner contacts, outreach, leads, and deals. |
| Security | The CRM says everything moves over HTTPS and server-side checks handle refusals; records deleted by users are archived and manager permissions control deletion. | The privacy policy says Unreal uses encryption, firewalls, and SSL technology to protect information, while noting these measures cannot guarantee against breaches. |
| Support | The CRM includes an in-app help chat, and the Help Center lists 469 answers about Housing Market Group products, portals and services. | Support requests go to [email protected], and the support page says a person usually responds within one business day. |
Plans
Housing Market CRM
- FreeFree
- Pro$29 a month
- Business$99 a month
- Importer add-on$29 a month
In their own words
Housing Market CRM
Housing Market CRM has no write-up on Specifiction yet; its figures are above.
Unreal CRM
Unreal CRM has no write-up on Specifiction yet; its figures are above.